Head of Marketing, Unscripted

Salary: From £77,219 per annum

Location: Leeds, London or Manchester (hybrid - three office days per week)

Job type: Permanent

Closing date: 18 November 2026

Job Title: Head of Marketing, Unscripted

Department: Marketing

Reporting to: Marketing Director

Location: Leeds/London/Manchester

Status: Permanent

Job Grade: L2

Department Description

Marketing exists to look after the health of the Channel 4 brand and to sharpen what it stands for, so that it's meaningful and distinctive to our viewers. We create the marketing and brand campaigns — from brand moments to always-on performance and subscription/membership activity — that get people talking, watching and joining Channel 4, driving fame, consideration and growth across every platform.

Job Purpose

You'll own end-to-end marketing for your genre — from insight and planning through to campaign execution, performance tracking and optimisation — building deep genre expertise across audiences, insights, tactics and the competitive landscape, and partnering closely with the Head of Strategy and Commissioning to shape what Channel 4 will be famous for within it.

You'll lead flawless, fully integrated marketing campaigns that bring ideas to life across the full marketing mix, setting clear KPIs for every show and tracking, course-correcting and optimising against them — acting as the expert on your genre's performance in partnership with Commissioning, Content and Insights. You'll work closely with your fellow Head of Marketing to finesse ways of working across all our partner teams — OMD, 4Studio, 4Creative, Content Communications, Commissioning and Performance Marketing, Partnerships and 4+ — making collaboration slicker and more joined-up.

Key Responsibilities

• Build and own deep expertise in your genre — audiences, insights, tactics and the competitive landscape, including regular competitor deep-dives — working closely with the Head of Strategy and Commissioning to shape priorities and ensure Channel 4 content in this genre lands distinctively.
• Act as the day-to-day relationship owner with Commissioning for your genre, translating priority calls into clear, actionable marketing plans.
• Own the development of flawless, fully integrated 360 marketing campaigns — bringing ideas to life across the full marketing mix — working with 4Creative, 4Studio, OMD and Content Communications to deliver creatively ambitious, effective work.
• Set clear KPIs for every show, tracking performance closely, assessing effectiveness and course-correcting in-flight, and acting as the expert on your genre's performance in partnership with Commissioning, Content and Insights.
• Stay agile post-transmission, continuing to track and evolve marketing initiatives to maximise impact.
• Partner closely with your fellow Head of Marketing to finesse ways of working across all partner teams — OMD, 4Studio, 4Creative, Content Communications, Commissioning and Performance Marketing, Partnerships and 4+ — making collaboration slicker and more joined-up.
• Feed genre-level priorities, opportunities and risks into the wider annual marketing plan, working closely with the Marketing Director.
• Build and lead a high-performing genre marketing team, developing capability and providing coaching.

Essential Experience & Skills

• 10+ years' experience in a marketing leadership role, ideally within broadcast, streaming or entertainment.
• A strategic thinker, able to set the longer-term direction for your genre while staying quick to react to real-time moments and cultural conversation.
• Genuine passion for content within your genre — someone who loves the genre and is driven to make Altogether Different work within it.
• An insight-led marketer, able to spot the deeper meaning behind viewer research and translate it into sharp, agency-ready briefs.
• Significant experience delivering full 360 campaigns, integrated across the full marketing mix.
• Proven experience setting and tracking KPIs for content or campaigns, and using performance data to course-correct and optimise.
• Experience partnering with media agencies (e.g. OMD) on integrated campaign delivery.
• Creatively ambitious, with the ability to get the best out of 4Creative and other partner agencies.
• Innovative with media choices, unafraid to push boundaries in how campaigns reach audiences.
• A decisive operator who can take insight to action, and strategic plans to delivery.
• A strong relationship-builder, particularly with Commissioning and cross-functional partner teams.
• Track record of building and leading high-performing teams, with a genuine passion for people development.

Desirable Experience & Skills

• Senior-level experience marketing within the relevant genre (Unscripted).

Basic salary per annum starting from: £77,219

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

1. Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you:

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Access to financial wellbeing resources
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.

Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme: Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer: Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments: We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let Channel 4's recruitment team know.