E-Commerce & Social Media Ads Strategist

Salary: ₱40,000 – ₱50,000 per month

Location: North Caloocan, Metro Manila

Job type: Full time

• Develop, implement, and optimize paid advertising strategies across TikTok Shop, Shopee, and Meta Ads (Facebook and Instagram) to increase sales, conversions, and profitability.
• Manage TikTok GMV Max, Shopee Ads, and Meta Ads Manager campaigns, including campaign setup, targeting, budgeting, testing, and optimization.
• Monitor and analyze advertising performance using key metrics such as ROAS, ROI, GMV, CPA, CPC, CTR, conversion rate, and advertising costs.
• Develop strategies to maximize advertising budgets while maintaining profitable campaign performance.
• Conduct audience research, competitor analysis, market trend monitoring, and product performance analysis.
• Collaborate with the Content, Creative, Live Selling, and Affiliate Teams to develop high-converting advertising materials and campaigns.
• Plan and execute promotional campaigns during double-digit sales events, payday sales, product launches, and other e-commerce promotions.
• Identify high-performing products and recommend strategies for scaling advertising campaigns.
• Conduct A/B testing of creatives, audiences, advertising strategies, and campaign structures.
• Prepare daily, weekly, and monthly advertising performance reports with actionable recommendations.
• Monitor platform algorithm changes, advertising policies, and emerging e-commerce marketing trends.
• Coordinate with the E-Commerce and Management Teams to achieve sales targets and advertising profitability objectives.