Digital Marketing Specialist

The Digital Marketing Specialist will help handle the execution, monitoring, and optimization of digital marketing campaigns to build online brand awareness for Fujifilm Prints (primary focus) and instax (secondary focus). Working under the guidance of the Senior Digital Marketing Specialist and the CI marketing team, this role focuses on day-to-day online marketing executions across social media platforms, e-commerce channels and influencer marketing partnerships.

Key responsibilities

• Help in launching and running digital marketing campaigns across key platforms (Meta, TikTok, Google, etc.). Coordinate ad scheduling, track daily campaign spend, help manage project documentation, and organize digital campaign assets.
• Initiate content creation shoots or manage layout conceptualization while collaborating with team members and designers to create content and collate ad materials. Support performance marketing efforts by testing creative ad approach variations, and monitoring initial performance metrics to help improve brand engagement and reach.
• Help research and identify potential influencers and content creators for the brand. Maintain influencer databases, send product seeding or campaign briefs, monitor creator deliverables, track posting schedules, and gather influencer performance stats.
• Perform basic keyword research, assist with on-page SEO updates (meta descriptions, image alt tags), and update digital content calendars based on competitor analysis and search trends.
• Pull daily and weekly performance data from social media dashboards and ad platforms. Help compile monthly performance reports and compile key metrics for post-campaign reviews.
• Management of community leaders and platforms to help grow product users and build relationships with potential and existing customers.
• Assist and collaborate with marketing specialists in building, planning, and executing of offline events particularly workshops, community gatherings, selling events, product launches, and other offline marketing events.
• Maintain positive and clear communication with internal team members, creative teams, external vendors, and influencer partners.
• Support the whole marketing, sales, and customer service teams by promptly providing digital assets, links, or campaign updates as needed.

About you

• Bachelor's Degree in Marketing, Marketing Management, Business Administration, Multimedia Arts, Communication Arts, Broadcast Communication, Media Arts, and other similar courses.
• Around 1-3 years of work experience as Social Media Specialist, Digital Marketing Specialist or other related roles, ideally in the camera or consumer electronics industry.
• Project management skills, with the ability to manage multiple projects and meet deadlines.
• Excellent analytical skills and data driven thinking.
• Sharp and creative mindset that can generate innovative ideas.
• Excellent communication and negotiation skills, with the ability to build relationships, present and defend ideas.

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