Digital Marketing Manager – Integrated Marketing & Creative

Digital Marketing Manager – Integrated Marketing & Creative

Albela Films & Studios

Location: Greater Noida

Job Type: Full-time, Hybrid

Experience: 2-3 years

Salary: ₹4,20,000 – ₹5,00,000 per year

Job Overview

Albela Films & Studios is looking for an experienced and creative Digital Marketing Manager to lead our digital marketing operations and manage a multidisciplinary team handling Social Media, SEO, Website, Performance Marketing, Graphic Designing and Video Editing.

The ideal candidate should be both strategic and hands-on, with the ability to develop digital marketing strategies, manage a team, coordinate with creative and production teams, handle client accounts, track performance, and drive measurable business growth.

Key Responsibilities: Digital Marketing

• Develop and execute monthly, quarterly and annual digital marketing strategies.
• Create digital growth plans for Albela Films & Studios and its clients.
• Plan campaigns for brand awareness, engagement, lead generation and conversions.
• Conduct competitor and market research.
• Identify new digital marketing trends and opportunities.

Social Media Marketing

• Manage overall social media strategy for Instagram, Facebook, LinkedIn and YouTube.
• Plan and approve monthly content calendars.
• Oversee Reels, posts, carousels, stories and other social media content.
• Develop content pillars, campaigns and creative concepts.
• Monitor reach, engagement, followers and conversions.
• Ensure consistent brand communication and visual identity.

SEO & Website

• Develop and execute SEO strategies.
• Conduct keyword research and competitor analysis.
• Monitor on-page, off-page and technical SEO activities.
• Track organic traffic and keyword rankings.
• Coordinate website updates with the development team.
• Recommend improvements to website content, landing pages and user experience.
• Monitor website traffic, enquiries and conversions.

Performance Marketing

• Plan, execute and optimise Meta Ads and Google Ads campaigns.
• Develop audience targeting and campaign strategies.
• Monitor CPC, CTR, CPL, conversions and ROAS.
• Coordinate with designers and video editors for advertising creatives.
• Analyse campaign performance and recommend improvements.

Team Management

• Manage and mentor the digital marketing team.
• Allocate tasks and set deadlines.
• Coordinate between Social Media, SEO, Website, Design and Video Editing teams.
• Review work and maintain quality standards.
• Ensure projects are delivered on time.
• Conduct regular team performance reviews.

Design & Video

• Coordinate with graphic designers and video editors.
• Prepare creative briefs for social media and advertising campaigns.
• Review designs, Reels, promotional videos and other digital assets.
• Ensure creatives are aligned with campaign objectives and brand guidelines.
• Stay updated with current social media and video content trends.

Analytics & Reporting

• Track digital marketing performance and ROI.
• Prepare monthly performance reports.
• Monitor social media, website, SEO and advertising KPIs.
• Identify areas for improvement based on data.
• Present insights and recommendations to management and clients.

Client Coordination

• Participate in client meetings and presentations.
• Understand client requirements and convert them into actionable marketing strategies.
• Coordinate client approvals and feedback.
• Manage expectations, timelines and deliverables.

Required Skills

• Digital Marketing

Social Media Marketing

• SEO
• Meta Ads / Facebook Ads
• Google Ads
• Google Analytics / GA4
• Google Search Console
• WordPress
• Content Marketing
• Content Strategy
• Keyword Research
• Competitor Analysis
• Social Media Analytics
• Lead Generation

Team Management

• Client Management
• Reporting & Data Analysis

Preferred Tools

Experience with tools such as:

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Search Console
• SEMrush / Ahrefs / Ubersuggest
• WordPress / Elementor
• Canva
• CapCut / Adobe Premiere Pro – basic understanding
• Google Sheets / Excel
• Trello / Asana / ClickUp / Notion

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Advertising, Communications or a related field.
• Digital Marketing certification will be an advantage.

Experience Required

• 2-3 years of experience in Digital Marketing.
• Minimum 2 years of team management experience preferred.
• Experience working with multiple brands or clients is preferred.
• Experience in a creative agency, production house, advertising agency or media company will be an advantage.

Key Performance Indicators (KPIs)

The selected candidate will be responsible for improving:

• Social media reach and engagement
• Follower growth
• Qualified lead generation
• Website traffic and conversions
• Organic traffic and SEO rankings
• Meta & Google Ads performance
• Cost per lead and conversion rate
• Team productivity and timely delivery
• Client satisfaction
• Overall digital marketing ROI

Ideal Candidate

We are looking for someone who is:

• Strategic but also hands-on
• Creative and data-driven
• A strong team leader
• Good at client communication
• Comfortable managing multiple projects
• Deadline-oriented
• Proactive and solution-focused
• Interested in content, films, advertising and creative marketing
• Able to work in a fast-paced creative environment

Why Join Albela Films & Studios?

• Work in a creative film and production environment.
• Work on diverse brands and marketing campaigns.
• Lead a multidisciplinary digital marketing team.
• Work closely with creative, production and marketing professionals.
• Opportunity to build and scale digital marketing strategies.
• Opportunity to experiment with new content formats and digital trends.

How to Apply

Interested candidates can apply with:

1. Updated Resume/CV

2. Portfolio or previous work samples

3. Details of teams/clients previously managed

Mail on Deepika.albela@gmail.com

Job Title: Digital Marketing Manager – Integrated Marketing & Creative

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

• Flexible schedule
• Paid sick time
• Paid time off
• Work from home

Work Location: Hybrid remote in Greater Noida, Uttar Pradesh