NOW HIRING: Digital Content, Campaigns and Social Media Officer

Make content that helps LGBTQ+ people find support, understand their rights, feel less alone and take action.

We are looking for a creative, organised and hands-on content maker to take ownership of LGBT HERO’s social media, help lead our campaigns and turn important information into work people will actually want to read, watch and share.

This is a role for someone who has ideas—and knows how to turn those ideas into something real.

Salary: £32,000 - £35,000 per year
Contract: Full-time, 12-month fixed-term contract, with the possibility of extension subject to funding and organisational need
Location: London/Hybrid - you should ideally be located within Greater London or surrounding areas. If you live outside Greater London can you state how you'd manage to travel to London or if you are relocating in your cover letter.
Reports to: Head of Projects and Operations
Closing date: Sunday 4 October 2026 at 11.59pm
Interviews: Week beginning 12 October 2026 - interviews to be held via Teams though depending on your location we may set up in-person interviews.

DOWNLOAD THE APPLICATION FORM

DOWNLOAD THE JOB ROLE AND PERSON SPECIFICATION DOCUMENT

Send your completed application to liam.murphy@lgbthero.org.uk by Sunday 4 October 2026 at 11.59pm

About LGBT HERO

LGBT HERO is the national health and wellbeing charity for LGBTQ+ people.

More than 100,000 people use our websites every month. Our work includes trusted health and rights information, national and local campaigns, peer-support groups, community programmes, FS Magazine, online forums, training and projects delivered with councils, health services and national organisations.

Our purpose is simple: For Health. For Rights. For Happier Lives.

About the role

At LGBT HERO, the content we create has a job to do.

It might help someone find reliable health information at two in the morning. It might help them realise they are not alone, understand their rights, discover a community group or feel confident enough to take action.

We want our content to be useful, honest, human and recognisably ours.

LGBT HERO is a small charity with a national reach. This role will sit at the heart of how we speak to our audiences. You will turn information, community insight, research and project activity into stories, posts, videos, graphics and campaigns that people want to engage with.

The work will be varied.

One day, you might be turning voting guidance into content for TikTok, Instagram and YouTube. The next, you could be filming a vox pop, editing an interview or writing a guide about sexual health, mental health, relationships or LGBTQ+ rights.

On another day, you might be sitting down with commissioners, funders, community stakeholders or senior council leaders and helping to develop a new campaign or project from its earliest stages. You will bring the audience perspective into those conversations and help turn broad ambitions into work that can reach real people.

You will take day-to-day ownership of LGBT HERO’s social media channels and content calendar. That means planning, creating, scheduling and publishing content, spotting opportunities and learning from how audiences respond.

You will also help sharpen our voice, grow our reach and find new ways to connect with LGBTQ+ people.

Your campaign year

A major part of this role is knowing what is happening now—and what needs to be ready next.

You will create and maintain a rolling annual content and campaign calendar. For larger campaigns, you will usually need to start planning around three to four months before they launch.

Throughout the year, this could include:

LGBT+ History Month
Pride season
LGBT HERO’s Sports Day
World Suicide Prevention Day
World Mental Health Day
Trans Awareness Week
LBT+ Women's Health Week
World AIDS Day
Seasonal content addressing loneliness and isolation
Other health, rights and community awareness days
Approximately six issues of FS Magazine
Surveys, consultations, community feedback and focus groups
Regular social media and website content
Voter Registration Week
Ongoing promotion of LGBT HERO’s services and community programmes

World Suicide Prevention Day and World Mental Health Day will be particularly important campaign moments. You will be expected to help lead and develop substantial campaigns around both.

The calendar is the backbone of the role, but it is not the whole job. You will always be balancing immediate content with work that is still several weeks or months away.

Can We Help?

Can We Help? is an ongoing mental-health project funded by the National Lottery and delivered in partnership with London Friend and elop.

It's not a campaign that appears once a year and then disappears. It needs regular, relevant content and promotion throughout the year.

You will work alongside LGBT HERO’s Community Support Worker, who is responsible for delivering the project’s peer-support groups. Your role will be to lead the content and promotional side of the project and help make sure its communications outputs and KPIs are delivered.

The Head of Projects and Operations will retain overall responsibility for programme delivery, partnerships and funder relationships.

World Mental Health Day will provide a major annual focus for Can We Help? Each year, you will be expected to build on what came before—refreshing the creative approach, using community feedback and results, and finding new ways to reach the people who may need the project.

Democratic engagement and LGBTQ+ rights

While LGBT HERO’s Electoral Commission-funded work continues, you will also help develop and deliver year-round content about voting and democratic participation.

This could include:

Building, expanding and promoting our LGBTQ+ voting hub
Producing clear and accessible voting guides
Developing awareness campaigns
Creating short-form video and social content
Supporting surveys, focus groups and community participation
Turning official guidance into information people can understand and use
Working with community organisations, partners and content creators

This content must be factual, accessible and politically impartial—but that does not mean it has to be dry.

You will need to move confidently between very different subjects. Content about voting and rights will require a different approach from content about mental health, sexual health, relationships or community support.

We need someone who can understand those differences while keeping everything recognisably LGBT HERO.

Content creation and social media

You will take day-to-day responsibility for planning, creating, scheduling and publishing content across LGBT HERO’s social media channels.

Your work will include:

Writing and editing social media and website copy
Creating graphics using Adobe Express and Adobe Suite products.
Filming and editing short-form video
Adding captions, text, music and voiceover
Producing interviews and vox pops
Repurposing longer content for different platforms
Adapting messages for different audiences
Identifying opportunities for timely and reactive content
Maintaining LGBT HERO’s tone of voice and visual identity
Making sure content is accurate and accessible
Monitoring engagement, reach and other agreed measures
Using results to improve future content

You may sometimes appear on camera where appropriate, but you will also need to help contributors feel comfortable sharing their experiences.

Campaigns, insight and partnerships

You will help turn ideas and project requirements into campaigns that have a clear purpose, audience and plan.

This will involve:

Developing campaign concepts and messages
Creating practical campaign plans and timelines
Coordinating content from colleagues, partners and contributors
Working to agreed project outputs and KPIs
Helping develop community surveys and consultations
Supporting focus groups and feedback sessions
Using community insight to shape content
Working with commissioners, councils, funders and partner organisations
Keeping recurring campaigns fresh and relevant
Reporting what was delivered, what happened and what should change next time

You do not need to have led a large national campaign before. However, you must be able to show that you can plan work with several stages, organise yourself and follow something through from idea to delivery.

An indicative working week

The balance of the role will move depending on deadlines, contracts and major campaigns, but an indicative week could include:

Two days on democratic engagement

Creating Electoral Commission-funded content, developing campaigns, promoting the voting hub and supporting community-participation work.

One day on local-authority projects

Producing content and campaigns connected to commissioned work with councils such as Brent or Tower Hamlets.

Two days on LGBT HERO’s wider work

Supporting Can We Help?, FS Magazine, LGBT HERO’s social media channels, community insight and wider organisational campaigns.

The different parts of the job should not feel like separate islands. You will be responsible for creating a plan that brings them together.

About you

You are someone who cares about LGBTQ+ people and is interested in creating content that can make a difference.

You might already have experience developing campaigns. You might not. We are interested in what you can do now, the judgement you bring and how ready you are to learn.

We are not looking for the most polished corporate applicant or somebody who can simply repeat the right phrases in a cover letter.

We want to see passion, initiative, practical ability and evidence that you can think on your feet.

You will be part of a small and supportive team, but this is not a role where you can sit and wait to be told what to do next. We need an independent thinker and doer: someone who notices what needs doing, works out the next step, communicates clearly and follows through.

Once you understand our audiences, voice and ways of working, you will have plenty of creative freedom. If you have a useful idea and the space to make it happen, we want you to feel able to go for it.

This is not an entry-level training position, but it is also not a management role. It may suit someone with around one or two years of relevant experience, or somebody moving sideways from a related content, communications, campaigning, editorial or community role.

Your experience does not need to come from a traditional communications job. It can include paid employment, freelance work, volunteering, education, community activity or projects you created independently.

Essential experience, skills and approach

You should be able to demonstrate:

Experience creating digital content
Strong writing and editing skills
The ability to explain complicated or sensitive information clearly
Experience planning and publishing social media content
The ability to adapt messages, tone and formats for different audiences and platforms
The ability to create good-quality social media graphics
Practical experience editing short-form video
The ability to complete routine content production independently
Good visual judgement and an understanding of digital accessibility
Experience planning and delivering work with several stages, deadlines or contributors
The ability to plan several weeks or months ahead while managing immediate priorities
A practical system for managing projects, deadlines and targets
The ability to understand basic communications KPIs and respond when work is falling behind
Initiative, curiosity, sound judgement and a willingness to learn
An understanding of different experiences and needs within LGBTQ+ communities
The judgement to work responsibly with subjects including mental health, sexual health, discrimination and LGBTQ+ rights
The ability to work independently while contributing positively to a small team

Desirable experience

It would be useful—but is not essential—if you have experience with:

Adobe Express, Canva, CapCut, Premiere Rush or other Adobe Creative Cloud tools
WordPress, Wix or another content-management system
Google Ads, Google Ad Grants or paid social advertising
Interviews, vox pops or working with contributors
Creators, influencers, community organisations or campaign partners
Recurring or year-round campaigns
Commissioners, funders, councils or external clients
Surveys, consultations, focus groups or community engagement
Analytics and basic performance reporting
Health, wellbeing, human rights, democracy, equality or social-justice content
An LGBTQ+ organisation, charity, community project or health service
Speaking on camera when appropriate

We do not expect one person to arrive with every desirable skill. Tell us what you can already do, what you bring from other settings and what you would like to learn.

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Digital Content, Campaigns and Social Media Officer