Communications & Content Officer

Scottish Women’s Premier League (SWPL)

Location: Barclays Hampden, Letherby Drive, Glasgow
Salary: £28,000–£30,000 per annum
Employment Type: Permanent, Full-Time
Reporting to: Head of Operations & Partnerships
Closing Date: 2pm, Friday 28 August 2026

About the Role

The Communications & Content Officer will be responsible for delivering the Scottish Women’s Premier League’s communications and content activity, helping to enhance the league’s profile and reputation through media relations, digital content, stakeholder engagement, and support for commercial and broadcast partnerships.

The role will play a key part in promoting the SWPL brand, growing audiences and supporting the continued development of women’s football in Scotland.

Key Responsibilities

Content Management

• Develop and maintain the SWPL’s communications channels and content materials.
• Create and distribute public relations materials, including press releases, website copy, news articles and promotional materials.
• Manage the SWPL’s social media accounts.
• Create and deliver consistent, high-quality social media and website content, including graphics and templates to promote SWPL competitions.
• Plan and execute relevant campaigns across SWPL competitions.
• Support the activation of commercial agreements with sponsors and partners.
• Ensure SWPL and sponsor/partner brand guidelines are consistently followed across all content and channels, including those of the 20 SWPL clubs.

Communications & Outreach

• Develop and maintain strong relationships with media contacts.
• Manage media enquiries, press requests and media coverage.
• Monitor media coverage and social media activity.
• Build and maintain effective relationships with external communications stakeholders, including website partners, PR agencies, freelance content creators, designers, photographers, videographers and specialist suppliers.
• Coordinate communications, marketing and social media activity, including activity delivered with external partners, ensuring alignment with organisational objectives, brand standards and key messages.
• Act as the primary point of contact for external agencies and suppliers, managing briefs, timelines and deliverables.
• Coordinate the promotion and communications around key SWPL events and activities, including:
  • Season Launch Event
  • Player of the Month Awards
  • Goal of the Month Awards
  • League Cup Draws
  • Cup Semi-Finals and Finals and associated press conferences
  • Trophy Presentations
  • Media Events
  • General and competition updates for stakeholders and the wider public
  • Fan engagement and matchday activities
  • Other events and communications as required

Planning & Analysis

• Support the creation of annual content and communications plans for SWPL competitions.
• Develop consistent imagery, design and messaging across communications activity.
• Analyse media coverage and campaign performance to measure the impact of communications activity and identify areas for improvement.
• Produce monthly metrics and reports for the Head of Operations & Partnerships and Managing Director, covering content, engagement and reach.
• Use performance insights to support decision-making around marketing and sponsorship plans.

Person Specification

Qualifications

• Degree educated.

Experience

• At least two years’ experience in a similar communications, content, marketing or social media role.
• Experience within the sports industry is beneficial but not essential.

Skills, Knowledge & Abilities

• Excellent written and verbal communication skills.
• Confident communicating and building relationships with a range of stakeholders.
• Proficiency in Microsoft Office, including Outlook, PowerPoint, Excel and Word.
• Ability to create online graphics and templates to promote SWPL competitions.
• Understanding of website content management platforms.
• Excellent knowledge of social media platforms and how to measure their effectiveness.
• Knowledge and understanding of women’s football.
• Excellent administration and organisational skills.

Personal Attributes

• Proactive, dynamic and able to work effectively on your own initiative.
• Able to work at pace while managing competing demands and deadlines.
• Calm and professional under pressure.
• Takes ownership of responsibilities and tasks.
• Passionate about driving women’s football forward.
• Willing to work evenings and weekends when required.

Salary

£28,000–£30,000 per annum.

How to Apply

To apply, please submit a CV and covering letter outlining your suitability for the role via the SWPL jobs page.

For further information, please contact SWPL@spfl.co.uk.