Campaigns and Communications Officer

Reports to: Campaigns and Communications Manager
Line Manages: N/A
Location: Hybrid, with occasional travel expected
Working Hours: Full-time, permanent
Salary: £23,693 - £27,641

Job Purpose

CAMRA’s Campaigns and Communications activity is delivered by a small and dedicated team responsible for campaigns and public affairs, a busy press office, internal communications to members, digital news services, the twice-yearly print magazine, digital platforms and social media channels.

This is an exciting opportunity to join a UK-wide organisation. The Campaigns and Communications Officer will work across all of CAMRA’s communication channels under the guidance of the Campaigns and Communications Manager, supported by Communications and Campaigns Assistants.

The successful candidate will have a keen interest in digital and social media strategies and will take a leading role in this area of activity.

This is a hybrid role with a flexible approach to location. Attendance at some events, including festivals, award presentations and external meetings, will be required periodically. These may take place anywhere across the UK. CAMRA’s headquarters are based in Luton.

Key Accountabilities

Digital and Social Platforms

• Produce engaging digital content, including images, reels and other video content.
• Oversee the management of campaign content on the national CAMRA website and What’s Brewing news platform, including quality control and regular updates, with support from Campaigns and Communications Assistants.
• Support other departments in developing new campaigns and consistent messaging where appropriate.
• Ensure digital content is regularly reviewed, maintained and refreshed across all digital channels and remains consistent with brand guidelines and messaging.
• Oversee and assist with the delivery of CAMRA’s social media content planner to support growth across social media channels.
• Work closely with the Marketing Team to ensure consistent messaging.
• Assist with delivery of the Campaigns and Communications operational plan.
• Provide support and advice to volunteers on digital communications, including best practice.
• Monitor and report on the effectiveness of digital channels and identify emerging trends.

Press Office

• Manage press enquiries and mobilise CAMRA spokespeople and responses as required.
• Take a proactive approach to identifying and responding to emerging issues and government announcements.
• Work with the Campaigns and Communications Manager to produce and quality-assure materials, including press releases, statements and briefing notes.
• Develop targeted press lists and build relationships with relevant journalist contacts.
• Build and maintain relationships with internal and external stakeholders.

Internal Communications

• Provide advice and support to key volunteers and attend committee meetings as required.
• Support the planning and production of the CAMRA podcast Pubs. Pints. People.
• Oversee the production and distribution of internal communications materials through CAMRA publications and member emails.

Person Specification

Essential Criteria

• Demonstrable experience in a communications role, with a focus on digital and social media.
• Proven ability to write and edit engaging and accurate copy for different audiences and across different channels.
• Good understanding of social media management tools.
• Proven video editing skills, including experience producing reels for social media.
• Good understanding of, and an eye for, effective digital design, development and deployment.

Preferred Criteria

• A degree or relevant volunteer/work experience in communications, media, content development, instructional design, PR, journalism or a similar field.
• Experience using a range of IT systems and applications, including creative and/or design software.
• Ability to work to tight deadlines, including producing reactive communications in response to emerging issues.
• Good political awareness and the ability to identify opportunities to help position CAMRA nationally.
• Experience of working with volunteers.