Brand Marketing Specialist

We're looking for a specialist to help bring our brand to life across integrated marketing initiatives, partnering closely with the Brand Marketing and cross-functional teams. This role is focused on campaign execution, strategic support, and cross-functional coordination — helping turn brand strategy into tangible moments, from product launches to experiential activations. You'll help manage timelines, track performance, and ensure brand consistency across every touchpoint.

You’ll be both strategic and hands-on: creating content, engaging with our audience, collaborating with creators, and contributing to our community-led brand strategy.

Location: Remote

Type: Full-time

Experience Level: 1–3 years

Department: Global Brand Marketing

Reports to: Senior Manager, Global Brand Marketing

Key Responsibilities

• Support end-to-end execution of the GTM (go-to-market) calendar, partnering with cross-functional stakeholders to align timelines, deliverables, and communications to ensure cohesive campaign execution.
• Support the planning and execution of brand marketing initiatives, including pop-up experiences, retail activations, branded merchandise, gifting programs, partnerships, and cross-channel campaigns.
• Partner with Social, Influencer, and DTC teams to develop monthly brand performance dashboards, including campaign recaps, channel performance, and actionable insights.
• Monitor competitive activity, industry trends, and cultural moments to identify opportunities for innovation and growth.
• Analyze marketing performance across channels and provide recommendations to optimize future campaigns based on consumer behavior, engagement, and business results.
• Support brand marketing senior manager with vendor and partner relationships to support campaign logistics, contracts, and timelines.
• Develop presentations, launch recaps, GTM documentation, and executive-ready marketing materials for internal and external stakeholders.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience supporting campaign execution and cross-functional coordination.
• Excellent written communication skills with a strong sense of brand voice.
• Organized, proactive, and comfortable managing multiple projects at once.
• Data-informed mindset with the ability to translate insights into action.
• Passion for beauty, community, and brand-building.
• Experienced in project management platforms (e.g. Asana)

Compensation & Benefits:

Salary Range: $65k-$75k, based on experience

Fully Hybrid

Medical, vision, and dental insurance

Generous product allowance and team access to new launches

Opportunities for travel, industry events, and content shoots

About r.e.m. beauty: r.e.m. beauty was founded by Ariana Grande to empower you with the tools to express, accentuate, and add a touch of magic to every day — to dream with eyes wide open. meet the makeup of tomorrow: futuristic shades, multi-tasking, skincare-infused hybrids, innovative application, and hyper-sensorial formulas. vegan & cruelty free, always.

Our team: our team is made up of hard working, thoughtful, caring humans. our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact. we are building a learning community where you can explore new ways of thinking and expand your capabilities.

r.e.m. beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right to work in the US.

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