Sr Manager, Social Media

Sweetgreen is looking for a Sr. Manager of Social Media to inspire and engage sweetgreen customers with relevant storytelling that connects to our mission. You will be a key member of the marketing leadership team working directly with the VP of Marketing to manage and drive strategic and operational initiatives. You will lead high-priority cross-functional projects, while ensuring alignment and accountability across the leadership team and sweetgreen’s.

You will be responsible for evolving the narrative of the brand as the company scales as well as maintaining consistency across all consumer touchpoints. We’re looking for the consummate visual storyteller – someone who is not afraid to take risks, experiment and inspire our customers through thoughtful, consistent and aspirational campaigns.

Key Responsibilities

 

• Translate high level business and marketing priorities into clear brand messaging and campaign initiatives that would enhance our brand awareness as sweetgreen grows into new markets
• Communicate how social media connects to sweetgreen’s mission and purpose. Create strategies for each platform that connect to business objectives.
• Build a social media and content team that moves at the speed of culture. Champion and coach the team to create sharp, insightful, data- driven marketing briefs with clear target, positioning and messaging.
• Stay on top of culture and marketing trends. Passionate about connecting sweetgreen to the next generation (Gen Z)
• Build community with our audience on Web3 through thoughtful brand experiences.
• Develop a strong understanding of the brand by being an earnest student of the brand’s history and consumers; Balance that by bringing a strong point of view to shape the future.
• Ability to work with celebrity talent and talent managers for future partnerships and can demonstrate a relationship building mindset with partners as we grow.
• Leverage consumer insights to develop ownable and focused positioning in the marketplace.
• Partner cross functionally with marketing, operations and culinary leadership to represent the brand team and
• provide feedback that move projects forward.

Minimum Qualifications

 

• Bachelor’s degree
• 10+ years experience, either in-house or at a brand strategy agency, driving strategic product and brand positioning from insights all the way through to successful execution.
• Deeply familiar with brand strategy, brand development, multi-channel execution (paid and owned), social platforms, influencer strategies, PR amplification have executed these at scale, driving business results and brand equity along the way.
• Have previously managed a brand/marketing team of 5+ including the following functions: brand strategy, retail, social, operations and copywriting.
• Experience working on integrated campaigns with and without an abundance of resources, time and budget.
• Understands mobile first content development and has deep social media experience (IG, Twitter, TikTok, etc.).
• A strong network of diverse + inclusive creative and thoughtful partners.
• Experience translating rich consumer insights into actionable and compelling marketing briefs.
• Strong project management skills to manage multiple high- profile and high- budget projects at once.
• An engaging leadership presence that comes across equally strong in person, over video, and through your writing.
• Are culturally aware and naturally curious – you know what other brands are doing.
• Thrive in a fast paced environment.

PERSONALITY ATTRIBUTES

 

• You are an inventive problem solver and have a high level of accountability.
• You have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly fluid environment.
• You have a strong grasp of written and oral communication.
• You have outstanding communication skills that can keep varying groups and teams aligned and informed.
• You possess a strong entrepreneurial spirit and have a passion for launching new (and disruptive) initiatives.
• You connect with the mission of the company.

What You’ll Get

 

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family’s needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag

Come join the sweetlife!

About Sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government’s E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.

Salary Range For This Role

Starting salary range based on experience

$140,000—$150,000 USD

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

California residents: Review our applicant privacy notice HERE.

sweetgreen participates in the federal government’s E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.