Social Media Producer

• Be a part of Australia’s independent national broadcaster
• Fixed term contract vacancy for 8.5 months
• Location: Ultimo, Sydney
• $85K – $91K (pro-rata) plus 15.4% nominated ABC Super fund

About the role

Help execute ABC Education’s social media strategy to increase reach across digital platforms and connect our content with existing and new audiences.

• Identify target audience segments for content and develop and execute social media plans to achieve strong reach and engagement with audiences.
• Prepare all content for the weekly education newsletters in coordination with other ABC Education producers and organisational and calendar priorities.
• Contribute and respond appropriately to audience queries that come to the ABC Education team via social channels and email.
• Collaborate with and plan engaging social content with ABC Education producers and editors where needed.
• Monitor and analyse user data and audience metrics from social media tools to assess performance and inform future decisions around content creation, engagement and audience growth.
• Act as the voice of the audience in planning conversations, assisting in shaping key content during commissioning discussions and contributing ideas for new content formats.

About You

We are seeking a Social Media Producer with experience curating content and contributing to social media for a media or organisation with a schools’ education focus.

• Experience in digital production, particularly in video and photo editing.

• Accomplished ability in analysing metrics related to engagement and reach and using these in decision-making.
• Demonstrated experience and thorough understanding of identifying opportunities to grow and engage audiences for education content on established and emerging social media platforms.
• Outstanding communication skills and proven ability to work with a wide range of internal and external stakeholders in complex media and education environments.
• Effective teamwork, communication and time management skills to operate effectively in a busy production environment.
• Demonstrated ability to use third-party social platforms to publish and analyse content performance.

For further details on the role and requirements, please refer to the full position description:  503995 – Social Media Producer.pdf

We would love to see your work (optional). Please submit material with your application online (include examples and links to websites, or attach audio/video files up to 5MB).

For further information on this position please contact Justine Oh, Manager, ABC Education on [email protected]

We are unable to accept email applications, please ensure that you submit your application via the online portal.

The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

For more information about working at the ABC, please feel free to explore our careers page at https://www.abc.net.au/careers/

Applications Close: 11:55 pm, 14th May 2024.

Advertised: 30 Apr 2024 3:00 PM AUS Eastern Standard Time
Applications close: 14 May 2024 11:55 PM AUS Eastern Standard Time