Social Media Manager/Executive

The purpose of the role:

The Social Media Manager role aims to establish TWMP’s online presence as a leader in it’s field, increasing trust, authority and growth among the target audiences, strengthening TWMPs reputation. This role will help carve out a unique voice for TWMP through its socials – working with and alongside the broader TWMP brand.

The role aims to effectively communicate the organisation’s mission, increase brand awareness and engagement, build strong communities, and support the growth and expansion of the brand’s presence in various markets and partnerships.

We’ve been featured in over 200 media outlets, including the BBC and the World Economic Forum, to name a few, but with the right team in place, we can do a lot more.

Who we are looking for:

We’re looking for somebody who is able to continue our consistent success on LinkedIn and Instagram, whilst also building our presence on YouTube, TikTok, Facebook and X.

You are a hands-on, driven Social Media Manager with 2 to 5 years of experience, preferably in a similar industry or nonprofit sector. Experience with B2B socials is desirable.

You are educated to a degree level or have equivalent experience and a proven track record in social media management and content creation. The algorithm is your friend, and you know it inside out. You have demonstrated success in building and engaging online communities, increasing brand visibility, driving audience growth, influencer marketing and growing influencer relationships.

Your duties and responsibilities include:

Content creation: Developing and refining content across various social channels to communicate the organisation’s mission and values effectively. This involves creating compelling visual content and written copies to engage the audience and grow the brand’s online presence.

Social Media Management: Scheduling and posting content on social platforms to reach the target audience and maintain a strong brand presence online. This includes monitoring and responding to audience interactions, managing community engagement, and analysing data to optimise content and grow the target audience.

Audience Building: Converting people into followers and growing the online target audience to increase brand trust and authority. This involves implementing strategies to attract and retain followers, building engagement rates on content, and increasing overall brand engagement.

Community Engagement: Engaging with the community across social platforms to foster retention and growth. This involves interacting with followers, responding to comments and messages, and building relationships with volunteers to convert the community into donors and future customers.

Influencer Marketing: Develop and execute influencer marketing strategies that align with the company’s brand objectives and target audience. Identify, engage, and nurture relationships with relevant influencers to expand brand reach and visibility. Create influencer content, ensuring it is on-brand, compliant with guidelines, and effectively integrated into broader marketing campaigns.

Reporting and Analysis: Collecting and analysing data from the organisation’s social media presence to gain insights into audience behaviour, engagement rates, and content performance. This information is then used to refine strategies and further grow the target audience.

TWMP are looking for passionate people keen to work in the humanitarian sector and positively impact people’s lives. You would be part of a collaborative, international team. You will need to work with initiative and momentum whilst maintaining a sensitivity to the various and diverse contexts your work will involve.

Essential:

• 2-5 years of experience with social/digital/content marketing is a must-have.
• Experience with influencer marketing and growing influencer relationships
• Excellent teamwork, collaboration and networking skills
• You are able to work independently
• A solid understanding of the use of a range of social media platforms including LinkedIn, Instagram, YouTube, TikTok, Facebook and X.
• Strong copywriting and editing skills suitable for each forum, from knowing how to write a successful tweet to using compelling storytelling techniques and creating effective LinkedIn posts.
• Effectively work across multi-disciplinary teams with multiple decision-makers.
• Comfortable with a rapidly changing set of priorities.
• Practical verbal and written communication skills with the ability to tailor communication style based on the audience.
• Ability to thrive in high growth, entrepreneurial, and ambiguous environments.
• Demonstrated creativity with effective communication skills to bring big ideas to a broad audience.
• Confident, creative, highly organised and self-motivated.
• Commitment to and respect for TWMP’s values.

Desired:

• Digital marketing, marketing, communications or related Degree, or equivalent experience
• Experience with B2B Social Media
• Experience with any of this software: Hootsuite, Hubspot, Canva (or other design software), Mail Chimp, Google Analytics
• Video/photo editing skills

If you feel you fit most, but not all of these requirements, we would still like to hear from you.

Other Requirements

• Able to travel to the London office.
• Travel nationally to attend events.
• Willing to travel internationally.
• Have the unrestricted right to work in the UK.

Location

Hybrid (London and remote)

Salary

28-34K based on a 37.5-hour workweek (experience-dependent, pro-rata, flexibility available, job share can be considered)

The benefits you’ll get

We offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we’ll give you:

• Lots of flexibility: working from home or doing the school run, we understand that flexibility is essential.
• An annual discretionary bonus scheme.
• 25 days holiday, plus 8 statutory bank holidays (pro-rata) + your Birthday off.
• 2 days per year to work with a charity of your choice
• Work phone and laptop.
• 5=10 leave: 10 days’ additional leave on your 5th and 10th years of service!
• £100 contribution to your home working set up to spend as you see fit.
• An annual personal development allowance of £200.
• A tax-efficient group pension scheme.
• Wellbeing support and access to mental health support.
• International travel.
• Lovely working offices at our corporate partners in great locations, with drinks and snacks provided and fun social events.

Equal Employment Opportunity

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

To Apply

Please complete the application form and attach your CV. If you need any support or adjustments in the application process, please contact [email protected].

The deadline for applications is midday (BST) on the 18th of June 2024. We will review and progress with shortlisted candidates from when an application is received. This is a rolling recruitment process, so please apply early to avoid disappointment.

What you can expect after you’ve applied

A team member will reach out after reviewing your application. You must ensure your application is completed correctly through the application form, where you will be able to upload your CV.

We would like to know your background, attitude, and experience and understand your motivation to work with us. Our selection process typically looks like this:

20-30-minute video call with one of our team

45-60 minute competency-based interview with the hiring team (you will also complete a task/presentation)

for some positions, an additional interview with senior leadership and profiling

At TWMP, you’ll have a voice, make an impact, and have the opportunity to shape your role. So be ready to learn, have fun, and be inspired by our passionate, talented team.

We can’t wait to hear from you!