Social Media Manager

Your role

You’ll drive the commercial success of Canopy & Stars’ social media channels, with a focus on Instagram, TikTok, YouTube and Facebook. Your expertise will not only keep Canopy & Stars at the forefront as the leading outdoor holiday brand (we have a combined 636k followers) but will also propel our reach and engagement to new heights. You’ll shape and expand our digital presence, ensuring it resonates with our adventurous and nature-loving audience.

Whilst a creative eye and an aptitude for capturing content are important, we do work with freelancers and content creators. Therefore, the ideal candidate is highly organised and results-driven and has an expert understanding of the social landscape.

Reports to

Marketing Manager, Canopy & Stars

Main tasks and responsibilities

• Execute social media strategy: Working with the Marketing Manager to establish the social media strategy and executing this to ensure growth and engagement goals are met.
• Paid social: Managing strategy, creating adverts, and regularly monitoring and adjusting creative.
• Content posting: Planning, scheduling and posting content to all our channels as well as maintaining a monthly content calendar and posting schedule.
• Community management: Owning engagement and interactions on our social channels, including tagged posts and staying on top of user-generated content (including permissions and reposting).
• Content creation: Whilst creation will be shared amongst freelancers and other team members, it’s important that you’re also able to create great content with a keen eye for what will perform well on social media. You may be required to spend time on the road, visiting our places or attending podcast recordings.
• Planning and admin: Connecting with the wider marketing team and other parts of the business to develop a deeper understanding of all the campaigns, content and projects we need to communicate. You’ll also be responsible for liaising with external photographers, co-ordinating trips and organising the content when it comes back.
• Reporting & analysis: Analysing the performance of our social media channels and producing a monthly report, including learnings and recommendations. Maintaining a strong understanding of best practices, features, strategies and tactics.
• Supporting other brands: As the social media expert within the business, you’ll also provide strategic support to our company’s other brands, Sawday’s and Paws & Stay, sharing best practice and recommendations for improvement.

Skills and experience
Necessary

• A minimum of 2 years’ experience in a similar Social Media Management role
• Demonstratable experience of significantly growing a brand via social
• Experience in paid social media management
• Strong copywriting, content creation, and storytelling skills
• Experience using GA4 and social media analytics tools to report on performance
• Experience using photo and video editing tools
• An excellent understanding of social media networks, including Instagram, Facebook, TikTok, and YouTube, and how to apply social strategy to individual channels
• A passion for staying up to date with the latest trends, changes and updates
• The ability to work autonomously but also good at collaborating with a team
• Driven, enthusiastic with a keen passion to produce work swiftly
• Excellent attention to detail
• Excellent communicator with a passion for customer service and an understanding of how to deal with customer conflict
• Confident attending shoots and liaising with photographers/videographers
• Excellent written and verbal English with a keen eye for what makes engaging copy
• Applicants must hold a full driving licence or have access to reliable transportation and be eligible to work in the UK
• Applicants need to be within a commutable distance of Bristol

Desirable

• Education or professional experience in Marketing and/or Media-based discipline and/or professional qualification in Marketing or Digital Marketing (e.g. CIM)
• Drive to do things better/differently
• A working knowledge of the principles of SEO and how they apply to social media
• Experience managing a variety of social media accounts with a consistent track record of growth
• Travel or outdoor brand experience

Hours, salary and benefits

• £30-£35k per annum, dependent on experience
• Full-time, 37.5 hours per week/5 days per week
• 25 days holiday per year, plus bank holidays
• Flexi time and hybrid working, with the option to work some time from home as well as the office (needs to be commutable from Bristol)
  Company pension scheme with enhanced employer contributions at 4%, and an optional salary sacrifice scheme
• An employee-owned company: after your introductory period, you will be eligible to a share of any dividends
• A special place to work: a colourful, upcycled, recycled, open plan office on Bristol’s buzzing harbourside
• DEIBA Team: a team focused on diversity & inclusion efforts for our employees and customers
• £275 per year towards staying in one of our special places
• 20% employee discount and 10% family & friends discount on UK based Canopy & Stars breaks, 15% discount on EU based breaks
• 15% employee discount and 8% family & friends discount on Paws & Stay breaks in the UK
• Enhanced maternity and paternity pay
• A volunteering day per year
• A ‘Climate Journey Day’ policy, which gives you the opportunity to earn up to two paid days per year to travel to and from a holiday destination using low-carbon transport
• Employee benefits such as an additional ‘wellness day’ to take each year and use on an activity of your choice, a quarterly wellness budget, plus much more
• Social and wellbeing events held throughout the year