Social Media Manager

The Social Media Manager is an important role which is responsible for planning and producing powerful and compelling digital content that supports our campaigns across a range of platforms. No two days will be the same and you will be responsible for working on important issues and announcements that affect our environment and society. This hands-on role will be responsible for creating and managing digital creative content and campaigns and telling our story to online audiences.

• Produce expert-standard social content, optimised for different channels, such as statics, videos, animations, Instagram stories, Reels and quizzes.
• Weave digital storytelling into innovative content for owned channels as well as for external partner channels, writing storyboards for video and animation content.
• Taking part in an incident rota as required, which may involve working outside office hours and on weekends.
• Create incident monitoring reports using digital tools such as Brandwatch.
• Write evaluation reports which include actionable insights for future content.

• Current experience of leading social media channel management, including professional tools as well as using systems to provide issue monitoring, reporting, rebuttal advice and evaluation for the business.
• Proven experience of identifying and managing social media collaborations and partnerships
• Excellent written and oral communications skills reflecting the need to set standards for communication and provide editorial control to ensure appropriate content, messaging, tone and consistency in all communications.
• The ability to work well under pressure and manage multiple priorities and tight deadlines and carry others with them under such circumstances.
• Experience working in fast-paced environments, leading on social media communications.
• An excellent understanding of social media trends and audiences.

We’ll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Working Together

We’ll assess you against these technical skills during the selection process:

• Digital skills

Alongside your salary of £32,136, Department for Environment, Food and Rural Affairs contributes £8,676 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an average employer contribution of 27%

Office attendance

Successful candidates are expected to work from one of the office locations listed in this advert. Our current office attendance approach requires 60% attendance in Defra group workplaces or off site meetings with partners and customers.  This balance provides thriving workplaces to connect with colleagues, as required by their role and business team needs balanced with personal flexibility and choice.