Social & Influencer Executive

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Wellbeing at Lick

We are building a team filled with incredible human beings and it is our collective unique spirits that make Lick very special. We’re cultivating an environment where we can all truly be ourselves (on the good days and the bad) and make an authentic impact. Growing and thriving as individuals and achieving something very significant together.

We want it to be easy to openly discuss how you are feeling. We want it to be easy for you to do the things you know will help you thrive. We want to empower you to own your mental health and wellbeing, and we want to ensure you feel supported in doing so.

Our goal is to empower you to own your time and impact. We aim to provide you with the information and support you need to empower you to do fulfilling, impactful work and build relationships that matter.

Diversity, Inclusion and Belonging at Lick

People are at the centre of everything we do at Lick. We work hard to make sure that we’re amplifying diverse voices externally within our amazing community of decorators. Equally, we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact. We will continue to work on ways to be able to formally follow through on this commitment, such as our team led Lick Belonging Group, and using an individual approach for each team member.

As a team, we are committed to educating ourselves and sharing important resources within the business to inform what we do and how we do it, and to always keep learning and improving. We have been lucky to have some amazing speakers on the subjects of LGBTQ+ Pride History, and Inclusive Design Processes.

Our Culture

Having launched in 2020, our culture will continue to evolve just like everything else we do. To give you a sense of what to expect, we can confirm it’s fast and very ambitious, with high expectations. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact. We put a huge emphasis on information sharing, communications and relationships. We use data and customer insights to improve what we do and how we do it.

We have ambitious business goals, and are equally ambitious about what we achieve as how we achieve those goals. We don’t just do things a certain way because that’s how it’s always been done. We’re here to transform an entire category, this means developing new and better ways of doing things. You can see this in our team everyday and in all aspects of our culture and commitments to Sustainability, Wellbeing, DEI and the decorator experience.

As a team, we are focused on building a team that really cares and supports one another, one where everyone has the opportunity to build real friendships. We encourage and support this informally each day and always have a range of events from yoga sessions to movie nights, Thursday Drinks and sporadic office events to bring everyone together outside of the work environment.

About The Role

As a community-powered brand, our social presence and creator partnerships are at the heart of what we do and support our day-one mission to support and inspire our decorators and give them the confidence to transform their homes.

Over the last 4 years, we’ve built an engaged community of over 1 million people across key channels including Instagram, TikTok and Pinterest, and have worked with over 2,500 creators, big and small, to bring Lick to life in different spaces.

We’ve challenged the decorating industry and championed the community with our social-first approach, making us the fastest-growing home decor brand in the UK. But we’re not stopping there…

We’re now looking for a passionate Social and Creator Coordinator, working across organic social and creator marketing, to join us on our ever-evolving journey to grow our community and explore new avenues to excite our decorators and build brand across creator partnerships and social content.

Understanding these two functions and how they work together is a must as well as having your finger on the pulse of relevant trends and more broadly, the constantly changing industry.

Reporting to the Head of Social and Creators, you will be an integral part of the continued growth of our social community from content creation to community management as well as being the main point of contact for our new and existing creator partnerships.

This is a very exciting time to join Lick and the brand team, so if you have an interest in home decor and want to build a career in social media marketing, read on!

Responsibilities

What you will be doing:

Creator Marketing:

• Be the first point of contact for all creator partnerships and ensure that proposals and questions are answered as well as maintaining relationships with our existing creators and negotiating mutually beneficial fees.
• Identifying creators and partnership opportunities across channels that align with the target audience and brand values across multiple niches for BAU and campaign-led activations to execute the creator marketing strategy and support the social calendar.
• Build and oversee creator activations from outreach to tailored content briefs, product seeding, feedback and approval of content and reporting on success.
• Coordinate the creator content shared across channels and identify opportunities to inject the content into the social calendar and across other channels including CRM, PR and paid marketing.
• Oversee campaign and seasonal product send-outs that surprise and delight from ideation to delivery.
• Work closely with the Head of Social and Creators to support the development and execution of the creator marketing strategy.
• Work closely with our Head of Content to facilitate shoots with our community for brand content.
• Work closely with our Digital Marketing team to identify and facilitate whitelisting opportunities with creators.

Social Media Marketing: 

• Work closely with the Head of Social and Content to support the development and execution of the social content calendars and social strategy to continuously evolve our social content, meeting the needs of our followers and the business.
• Be active in daily community management by engaging with, cheerleading and supporting our community across channels to help remove blockers to decorating through colour and decorating advice while championing their projects and recognising opportunities for responsive brand content and creator partnerships.
• Be hands-on in creating, curating and sharing engaging, tailored content across our owned channels from Instagram stories to TikTok videos and Facebook Group updates.
• Monitor the channels for industry news, new trends and relevant conversations with your finger on the pulse for reactive content opportunities and the ability to be quick to act on these to create brand moments.
• Coordinate and monitor our asset bank of UGC (and creator content) to make sure we always have the best content to re-share across our channels and other brand channels including CRM, PR and Paid Social.
• Work closely with our Design Team to ideate and create on-brand social content across social campaigns and BAU.
• Being in front of the camera isn’t a must, but a bonus if you’re not camera-shy!

Experience:

• Proven work experience in social media and/or influencer marketing or a relevant degree and advanced understanding that can be applied.
• Excellent knowledge of Instagram, TikTok, influencer landscape and social media best practices.
• Experience using Canva (or Adobe Suite Lightroom and Illustrator), CapCut and in-app editing tools.
• Experience in content creation for social media – this can be personal but includes how to film and edit reels and TikToks, upload and schedule content and basic analytics.
• Basing knowledge of SEO and how this applies to social media.
• Experience using an Influencer Marketing Tool is great.

Qualities:

• A creative mindset with a strong interest in home decor.
• Ability to work in a fast-paced environment, multitask and prioritise projects to meet deadlines.
• Ability to use data to inform decision-making and improvements
• Strong organisational skills
• Strong communication and relationship-building skills that can be applied both within a team and when talking to creators and agents.
• An experimental side with the confidence to bring ideas to the table and execute them.
• Excitement to be hands-on when it comes to community management.

• Salary of £28,000-£30,000 and share option grants
• A generous Annual Leave allowance: 26 days per year, plus a day off for your birthday, plus up to 5 additional days off at the end of the year (and more days available at your manager’s discretion!)
• Vitality Health Insurance with an enhanced Mental Health package (which gives you access to unlimited therapy!)
• Flexible Working – once you deliver on your role requirements as expected, you can start earlier, leave earlier, take a shorter lunch, leave a bit later – it’s totally up to you!
• Hybrid Working – team members will be required to spend at least 3 days per week at the office
• £300 allowance for Lick products
• Private pension scheme
• Generous Primary Caregiver and Secondary Caregiver Leave allowances
• Monthly Deep Dive sessions from your fellow teammates; these sessions aim to get the wider company up to speed on a particular project or topic
• Lots of amazing opportunities to get to know other members of the team at different team events and to have an impact on our culture through our Lick Belonging Group and beyond
• Contribute to building a culture where well being is part of how we do things & not just a bonus, and first-hand experience of being part of, and growing with, a fast-moving and ambitious company
• You are hopefully reading this and thinking I can’t wait to be part of the team that makes this even better as the company grows 😉

Lick is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email us at [email protected]

As this role is based in London UK, candidates must have the right to live and work in the UK. Candidates without these rights will not be considered.