Senior Marketing Officer

• Flexible working arrangements to facilitate a healthy work-life balance
• Positive working culture
• 95,243 – $102,291 + Superannuation + Range of employee benefits

About the role

As the Senior Marketing Officer, your main responsibility is to manage the development and implementation of marketing strategies, campaigns, and digital materials that will encourage people to take responsibility for nature with a focus on below-the-line channels including Instagram and email marketing as well as new subscriber acquisition.

You will also be responsible for ensuring that Parks Victoria adheres to social media best practices in its chosen channels. Additionally, you will provide advice and recommendations to ensure that our community continues to thrive. This role also involves providing generalist and social media marketing advice to Parks Victoria’s business units.

We’re looking for someone with:

• A tertiary qualification in Marketing or Communications (desirable)
• Previous experience in tourism or destination marketing (desirable)
• Experience working with and managing information across different channels with a strong preference for Instagram and/or email marketing/acquisition specialist
• Demonstrable excellent creative writing, researching, and editing skills with an ability to adapt style to suit a range of different audiences
• Creative flair and an eye for good imagery

Your application will need to include:

• A current Resume
• A Cover Letter

Application Closing date: Sunday, 22 March 2024

About Parks Victoria

Parks Victoria’s vision is to be a world-class parks service, ensuring healthy parks for healthy people. It is a statutory authority with responsibility for managing an expanding and diverse estate covering more than 4 million hectares, or about 17 per cent, of Victoria.

Sound like you?

If this sounds like you, and you would like to help build on our marketing activities, then we would like to hear from you. For a confidential discussion about the role, call Felicity Irwin on 0497 937 241 or apply online!

Organisational Commitments

Parks Victoria is committed to child safety and has zero tolerance for child abuse and all forms of harm to children, in accordance with the Victorian Child Safe Standards. All prospective employees to undergo a National Police Record Check and Working with Children Check prior to commencing employment.

Parks Victoria recognises diversity and inclusion is everyone’s business. We value a culture where everyone can be themselves at work, regardless of background, orientation, age or gender, that brings out our best, values everyone’s contribution and works within a hybrid working environment (minimum 3 days in the office), ultimately reflecting the community we serve.

Only people with Australian Citizenship, Permanent Residency or a non-citizen with a valid visa that provides work rights may apply for this position.