Senior Marketing Executive (Loyalty and Cultivation)

What will I be doing? 

• Lead on all aspects of campaign delivery including email content and build, direct mail production and fulfilment, and paid digital campaign delivery
• Develop great, engaging copy and creative that is on brand and connects with the needs of our supporters, to share impactful research stories, personal stories of our supporters’ experiences, and thank supporters
• Translating cross-channel audience strategies into campaign-specific briefs, collaborating with internal teams and agencies to lead the delivery of campaign set-up requirements
• Work with UX experts to devise pre-launch test and learn initiatives to optimise campaigns, journeys and creative
• Leading on in-campaign reporting and post-campaign analysis to consistently optimise our campaigns and journeys in both the short and long term
• Undertaking internal and external landscape analysis to define and develop the audiences, engaging stories and product offerings that will most engage and inspire CRUK supporters

What are you looking for?

• Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis
• Evidence of loyalty, cultivation or supporter journey marketing experience
• Good understanding of end-to-end supporter or customer journeys or loyalty programmes, and the role of different channels in fully integrated campaigns
• Data-driven with a good understanding of UX principles and experience of interpreting results and using insight to recommend opportunities for optimisation
• Experience of developing highly effective copy and campaign assets and adapting for use across channels
• Commercially aware with experience of managing budgets for marketing campaigns and delivering within budget
• Experience of managing and motivating agencies to drive maximum value from relationships

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism   

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

For more information on this career opportunity please visit our website or contact us at [email protected].

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