Senior Content Marketing Specialist

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 3.9 million registered developers have chosen Mapbox because of the platform’s flexibility, security, and privacy compliance. Organizations use Mapbox applications, data, SDKs, and APIs to create customized and immersive experiences that delight their customers.

What We Do

The Marketing and Communications team at Mapbox is responsible for shaping the company’s public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders. Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.

What You’ll Do

As a Senior Content Marketing Specialist, you will play a crucial role in shaping and executing our content strategy. You’ll be responsible for crafting compelling and engaging content across various channels, including blogs, customer emails, social media, web content, and presentations.

 

• Ensure the highest quality of written content by copyediting and drafting blogs, articles, and other written materials.
• Collaborate with internal teams across Marketing and Communications, Product Marketing, Customer Engagement, and Engineering to gather information and insights to create compelling narratives.
• Develop and execute effective customer emails and email marketing campaigns, ensuring alignment with overall content strategy.
• Manage and create engaging social media copy that resonates with our audience and promotes brand awareness for social media platforms, including X, LinkedIn, and others.
• Contribute to the development of web content, ensuring it aligns with brand guidelines and effectively communicates key messages.
• Collaborate with design and marketing colleagues to create impactful presentations for internal and external use.
• Stay informed about industry trends and competitors to ensure Mapbox content remains relevant and competitive.

What We Believe are Important Traits for This Role

• 5 years of experience and a Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in content marketing, copywriting, and editing.
• Strong project management skills with attention to detail and ability to prioritize between simultaneous tasks.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional and cross-timezone environment.
• Strong understanding of social media platforms and best practices.
• Experience creating content for developer and/or technical audiences is a plus.
• Familiarity with technology, mapping, or geospatial industry is a plus.

What We Value

In addition to our core values, which are not unique to this position and are necessary for Mapbox leaders:

• We value high–performing creative individuals who dig into problems and opportunities.
• We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.
• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.
• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

Our annual base compensation for this role ranges from $96,475 – $130,525 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Please discuss your specific work location with your recruiter for more information.

Mapbox is an EEO Employer – Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity