Senior Advertising Marketing Officer

The Senior Advertising Marketing Officer will be an experienced marketeer who has a strong understanding of advertising products and channels. With significant experience either working as a client with an advertising agency or at an advertising agency, you will be confident writing campaign briefs, understanding and interpreting advertising plans, project managing the team to advertise assets, writing google copies and analysing results to provide recommendations.

The post holder will have experience in the following;

1. Liaise with the procured advertising agency
2. Brief in-house teams to deliver content and project management the asset creation for each media plan
3. Dispatch content to Education Cubed and sign off final proofs ready for going live
4. Write Google and Google Performance Max ads based on campaign and course portfolio
5. Ensuring robust tracking is in place and access dashboards to monitor performance
6. Work with academics to understand their course USPs and prepare ad copy to support this
7. Prepare campaign briefs for new media plans
8. Ensuring that deadlines are met and assets are created and trafficked in plenty of time
9. Raising PO’s and budget management

You will have excellent problem-solving and customer service skills to work with a range of internal stakeholders where you will be expected to understand their challenges and then interpret these challenges into concise messages for advertising.

You will demonstrate a good understanding of campaign project management, how to communicate with multiple different stakeholders, and have a proven track record for delivering a return-on-investment on projects.

You will be a key player in the Student Marketing and Advertising team, working closely with the CRM, Web, Content, Recruitment Events and Social Media teams to deliver advertising strategy and ensure all assets are created and follow up activity is ready to continue nurturing leads generated.

The role would suit someone who can balance multiple projects whilst having the ability to optimise advertising campaigns at the same time. The ability to interpret data is an essential part of the role.

Although an understanding of the HE market is desirable, this is not essential.

In Return we Offer:

• 25 days holiday and 13 statutory and customary days (taken at Easter and Christmas).
• Family-friendly policies
• Great campus facilities including:
• Unique fitness centre
• Eye clinic
• Physiotherapy & sports rehabilitation,
• Counselling & mental health services
• On site nursery
• Food & drink outlets
• Generous employer contribution pension schemes

Find more information about the many other benefits, including salary sacrifice schemes and campus nursery.

We are proud to have been awarded University of the Year for Social Inclusion 2020 by The Sunday Times and to be ranked first in the English Social Mobility Index 2021 by the Higher Education Policy Institute (HEPI).

For enquiries prior to application, please contact Kim Marchant, Student Marketing and Advertising Manager – [email protected]  or call 01274 235887

Further details:

• Job Description