Product Marketing Manager

Corporate Overview:

Dye & Durham, a leading global provider of cloud–based software and technology solutions, provides critical information services and workflows used by clients all over the world to manage their process, information, and regulatory requirements. The company is focused on an unwavering commitment to customer excellence and to the personal and professional growth of its employees. It offers rewarding opportunities for those with legal, tech, financial services and government relations expertise. With clients that include major law firms, financial service institutions and government organizations in Canada, the United Kingdom, Ireland and Australia, a fulfilling career awaits you at Dye & Durham.

 

Job Purpose:

Collaborating closely with Product Management, and with professionals across multiple departments, the Product Marketing Manager will be the champion of our products. The successful candidate will translate our product technology into market leading propositions and GTM campaigns that drive growth for our business and demonstrate value for our customers. You will have a wide and varied role which will flex your skills from planning through to execution – we’re looking for a well-rounded and hands-on Product Marketer, who can shape proposition and messaging, drive GTM programmes and can get tactical campaigns delivered on time.

 

Specific Responsibilities:

• Maintain a deep understanding of what our products do, who interacts with them and why.
• Capture market insights and drive understanding of customer persona needs into our product & proposition development and across the organisation.
• Translate product capability and enhancements into compelling proposition & messaging that solve for market and customer needs.
• Produce clear and compelling marketing plans that deliver commercial impact and product launch goals.
• Develop and manage GTM execution across key programmes and campaigns, ensuring a coordinated delivery with key stakeholder functions and including launch success criteria and metrics.
• Develop Sales and Partner enabling tools & materials to drive lead gen and pipeline realisation.
• Coordinate external resources (e.g. creative resources) to produce compelling marketing materials on time and on brand.
• Drive product marketing best practices that can be scaled across the portfolio and geographies.

Knowledge, Skills & Experience:

• You’ll be comfortable with ambiguity, be a champion of the product marketing ‘craft’ whilst able to match our drive and ambition to succeed.
• Demonstrable expertise leading Product Marketing plans, product launches and continuous GTM campaigns for B2B SaaS.
• Customer-centric, with experience of using customer research and data to drive new strategies or campaigns.
• Strong oral and written communication.
• Analytical and data-driven in key decision making.
• Ability to collaborate with a wide range of peers and stakeholders from senior leaders to Product Managers and Sales teams.
• Confident to promote and advocate for Product Marketing throughout the organisation.
• A CIM diploma/qualification and / or Product Marketing certification would be advantageous.

What next?

Hit apply and your application will be reviewed by our talent acquisition team who will contact you directly.

Please note that this position is subject to security checks.

Dye & Durham is an equal opportunity employer. We provide opportunities without regard to race, colour, religion, sexual orientations, gender identity, national origin, marital or family status, disability status or other applicable legally protected characteristics.