Producer Brand Content

EXTERNAL ENGAGEMENT DIVISION
MARKETING SERVICES

The University of Otago is New Zealand’s first University and ranked in the top 1% of universities in the world. It has a strong teaching and research tradition and well-established national and international ties which it hopes to build on through Pae Tata, its strategy to 2030.

About our team/Mō te tīma

The Marketing Services Department is made up of five teams:
•    Our in-house Creative Services team (including the Producer Brand Content role) leads how our brand is presented;
•    Future Student Marketing manages and delivers marketing activities to recruit students;
•    Divisional Marketing Advisors champion the needs of our academics’ subject areas;
•    The Web Experience team owns the University website and other digital applications;
•    An Events team delivers a wide range of events for students, academics, and alumni.

While each area has its own responsibility to provide expert advice and initiatives to attract students and raise the profile of the University, there will be a large amount of collaboration at a project level.

The Marketing Services Department has an exciting year ahead, with core projects including our brand launch, full web transformation, and lofty recruitment goals.

The role/Te mahi

As Producer Brand Content, you will play a crucial role in managing and producing marketing content to promote the University’s brand, academic offerings, events, and partnerships. This role requires you to keep tauira (students) at the heart of your work, and to create engaging and authentic stories primarily for digital channels.

Your day may include:
•    Researching and responding to category trends;
•    Pitching ideas to clients, and collaborating with clients to ensure their needs are met as much as resource and capacity allows;
•    Working with designers and writers to ensure aesthetic and tone of voice are consistent;
•    Taking an iterative and evidence-based approach to content production, providing feedback on work to your team and clients;
•    Organising or directing photo- or video-shoot days;
•    Aligning content plans and calendars to the University and Marketing Department strategy;
•    In line with the University’s Pae Tata strategy, you will be supported to continue upskilling in te reo me ngā tikanga Māori.

Your skills and experience/Kā pūkeka me kā wheako

We are looking for an experienced marketing professional with the following:
•    Tertiary level qualification, or equivalent experience, in a creative or marketing discipline;
•    Proven experience in digital creative production in a medium-sized or complex organisation;
•    End-to-end creative campaign or production delivery experience;
•    Strong client and stakeholder relationship management skills;
•    An understanding of creative project budgets;
•    Proficiency in studio, creative, and design software;
•    Good knowledge of social media and online community platforms;
•    Central to our strategy is becoming a Te Tiriti-led University. Knowledge of markets, marketing relationships, and networks specific to Māori and/or Pacific audiences is an advantage.

Further Details/Pūroko

This is a full-time (37.5 hours per week) permanent role, located in Dunedin.

For further information, or to discuss the role in confidence – please contact Chas Carroll via the contact details below.

You need to have a right to work and live in New Zealand to apply for this role.

Application/Tono

To submit your application (including CV and cover letter) please click the apply button below. Applications quoting reference number 2302231 will close on Wednesday, 6 March 2024.

Additional Information

Contact: Chas Carroll

Position details: Job Description

Further Information: Department Website

Create an email with a link to this vacancy: Create email

Location: About Dunedin

Primary Location

 NZL-SI-Dunedin

Employment Status

 Permanent 

Organisation

 Marketing Services

Job Function

 Marketing and Communication