Marketing Manager, Social Media

Position Job Title: Marketing Manager, Social Media

Location: Vancouver, BC (Hybrid)

Reports To: Associate Director, Digital Marketing

Primary Purpose

University Canada West is looking to hire an experienced Marketing Manager, Social Media, to join our dynamic, award-winning Marketing and Communications team.

Our ideal candidate has experience developing and executing social media strategies and must have experience managing and mentoring people. As a successful hire, you will help grow the brand identity online through content and visuals representative of the University and our programs. The ideal candidate for this position has a positive attitude, a tireless work ethic, impeccable attention to detail, and an appetite for growth.

Specific Responsibilities

 

• Help develop a social media strategy for the University and manage the execution
• Develop content to increase community engagement online. Maintain online relations with the UCW community
• Provide short- and long-term market forecasts and reports by conducting/directing market research collection, analysis, and interpretation of market data
• Develop new approaches for building brand awareness and community engagement, acquiring and analyzing data, and consulting with internal and external sources
• Complete social media marketing department operational requirements by scheduling and assigning employees and following up on work results
• Manage social media marketing staff by recruiting, selecting, orienting, training, and managing employees
• Maintain social media marketing staff job results by counseling and providing direction to employees and planning, monitoring, and appraising job results
• Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities
• Create a brand persona through the brand’s online channels
• Utilize the social channels most relevant to the brand on a daily basis
• Respond to social media queries through networks
• Create successful social media ad campaigns that will generate leads
• Work with relevant influencers or complementary brands to grow the university’s social following organically and increase brand awareness
• Work together with graphic designers to create compelling content for publication or campaigns
• Manage social media calendar on a daily basis
• Support social media requests from other departments and stakeholders
• Manage a group of Student Ambassadors. Communicate with current students and alumni to collect testimonials and produce engaging content
• Ensure brand consistency and quality control across all platforms and monitor third-party posts to ensure compliance according to the UCW Brand Guide and Marketing Manual
• Evaluate competitors
• Assist with other day-to-day marketing activities as needed

Position Requirements

 

 

Competencies:

• Advanced knowledge of social media platforms (Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and others)
• Coaching and subordinate involvement
• Proficient in marketing research and statistical analysis
• Strong project management, multitasking, and problem-solving ability
• Impeccable attention to detail
• A great sense of aesthetics, a love for great copy, and witty communication. Skilled in creating, editing, and promoting written and visual content
• Excellent English written and verbal communication skills
• Proficiency with digital marketing and proven experience in creating a successful social media strategy
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• Up-to-date with the latest trends and best practices in online marketing and social media

Education and Experience:

• A university degree in Journalism, Communications, Public Relations, Marketing or a related discipline
• Minimum of 3 years of experience working in social media marketing roles
• Proven working experience in social media content creation
• 2 years of proven experience in leadership and managing employees
• Experience working with project management tools such as Asana, Trello
• Experience working with social media management and listening tools such as Sprout Social, Hootsuite
• Will be required to work occasional early mornings, evenings, and weekends
• Adobe Creative Suite skills, an asset