Marketing Manager

Embark on a voyage with Nautilus, Baja Expeditions and See Creatures, seasoned

pioneers of eco-adventure tourism with a legacy spanning half a century. Our story unfolds

amidst the azure waters and rugged landscapes of Baja, Mexico, where every journey is a

testament to our commitment to guest experience, luxury, and safety. From heart-pounding

encounters with majestic gray whales at San Ignacio to underwater dances with giant manta

rays at Socorro, our expeditions unveil the untamed beauty of the natural world in ways that

stir the soul and ignite the spirit of adventure.

Nautilus not only leads thrilling excursions but is also the creator of the Nautilus Lifeline

Marine Rescue GPS, a lifeline that has saved the lives of growing number of divers worldwide.

Role Overview

As the Marketing Manager for our company, you’ll play a crucial role in navigating the

digital landscape alongside our visionary founder. Your mission is clear, to leverage the power

of storytelling and community engagement to enhance our brand presence and foster

meaningful connections with our guests.

Through strategic social media management, you’ll craft compelling content that

resonates with our followers, inviting them to embark on immersive journeys with us. From

showcasing the thrill of exploration to fostering a sense of camaraderie among our online

community. your efforts will inspire curiosity and fuel the desire for authentic adventure. Join us

as we embark on this journey of growth and discovery, where each interaction brings us closer

to our goals in the dynamic realm of adventure tourism.

Responsibilities:

1. Branding Strategy: Collaborate with senior leadership to develop and refine our

branding strategy, ensuring it reflects our company’s values, objectives, and target

audience. Lead efforts to evolve and enhance our brand identity over time.

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2. Social Media Management: Drive our social media presence, developing engaging

content calendars, monitoring performance metrics, and fostering community

engagement. Stay abreast of emerging trends and best practices in social media

marketing to continually optimize our approach.

3. Content Creation and Management: Oversee the end-to-end content creation

process for diverse marketing channels, including websites, social media, newsletters,

blogs, reviews, videos, still imagery, Know Before You Go (KBYG) materials, and CRM

(reservations system) communications.

4. Second Stage Content Gatekeeper: Act as the primary steward of our brand voice,

content and messaging. Edit and refine content, including product descriptions and

other materials, to ensure accuracy, clarity, and alignment with brand guidelines.

5. Social Media Management: Drive our social media presence, developing engaging

content calendars, monitoring performance metrics, and fostering community

engagement. Stay abreast of emerging trends and best practices in social media

marketing to continually optimize our approach.

6. Website Optimization: Oversee the maintenance and optimization of our company

websites, ensuring they serve as effective hubs for information, engagement, and

conversion. Collaborate with web developers and designers to implement enhancements

and improvements.

7. Newsletter Campaigns: Develop and execute engaging newsletter campaigns that

inform, educate, and inspire our audience. Utilize segmentation and personalization

strategies to deliver targeted messaging and drive desired actions.

8. Content Distribution: Develop and implement strategies for maximizing the reach and

impact of our content, leveraging channels such as email marketing, SEO, paid

advertising, and influencer partnerships.

9. Performance Analysis: Monitor and analyze the performance of marketing initiatives,

using data-driven insights to assess effectiveness, identify areas for improvement, and

inform future strategies.

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10. Influencer Management: Cultivate and maintain relationships with relevant

influencers and brand ambassadors to amplify our message and reach new audiences.

Coordinate influencer campaigns and partnerships, ensuring alignment with brand

values and objectives.

11. Cross-Functional Collaboration: Collaborate closely with the video production team,

including editors, shooters, and potential talent, to ensure the seamless creation and

delivery of high-quality video content aligned with brand objectives. Coordinate with

community managers to cultivate and engage our online community effectively.

Requirements:

 Proven working experience in social media marketing or as a Social Media Manager.

 Proficient consulting, writing, editing, presentation, and communication skills.

 Demonstrable social networking experience and social analytics tools knowledge.

 Adequate knowledge of web design, web development, CRO and SEO.

 Positive attitude, detail, and customer oriented with good multitasking and

organisational ability.

 Fluency in English.

 Bachelor’s degree in marketing, Communications, Business, New Media preferred.

Are you prepared to embark on a professional yet engaging journey where creativity flourishes

and every interaction propels us forward? If so, we invite you to join us at Nautilus, Baja

Expeditions and See Creatures. Together, let’s chart a course toward uncharted territories and

redefine the essence of eco-adventure tourism. Apply now!

Position type: Full time

Salary: $20,000.00 – $30,000.00 per month

Experience:

• Marketing: 1 year (Mandatory)

Language:

• English (Required)

Availability to travel:

• 50% (Mandatory)

Workplace: In-person employment