Marketing Executive – International Brands

Henzoll is one of the fastest growing companies in the nursery and mother care industry. Being the exclusive Australian distributor and partner to multiple globally renowned baby brands including Stokke, Babyzen Yoyo, Hegen and more, our mission is to provide high-quality products that support both the lifestyle and parenting needs of expecting and new parents in Australia.

 

Job Brief

 

The Marketing Executive will be primarily responsible for campaign management for Henzoll from briefing through to execution and post-campaign review. They will also be responsible for managing long term brand and partnership activations, supporting the management of Henzoll’s social media channels/platforms and brand health tracking. They will be working with the Head of Marketing, as well as internal and external stakeholders to effectively execute multi-channel campaigns, optimise them and drive our business objectives.

 

Responsibilities

 

• End-to-end campaign management from planning and cross-functional enrolment to execution to post-campaign reporting
• Assist with overarching marketing planning
• Drive campaign planning process and asset distribution
• Manage campaign execution for Digital Media (Paid Search, Display, Social Media, etc)
• Evaluate data and create to monitor and determine campaign performance
• Manage long and short-term brand partnerships and collaborations
• Manage ongoing relationship with Paid Media Agency, integrating reports and ensuring efficiencies and optimisations
• Support the Digital Producer to manage owned social media and EDM channels
• Work closely on developing social strategy
• Drive follower engagement and growth
• Support and partner in content creation
• Digital community management
• Partner to manage influencer and content creator programs
• Manage influencer tracker
• Oversee Social Media Content Calendar
• Oversee editorial and EDM program
• Support the Ecommerce team to ensure website performance and brand alignment
• Partner with Fulfilment team to ensure Marketing team is up to date with product availability
• Support the Business Development Manager with ensuring retailers are set up with up-to-date campaign collateral and marketing materials
• Manage brand marketing yearly budget to achieve yearly revenue, marketing and business targets
• Brand experience marketing support
• Where required, attend and support any events, marketing initiatives with PR, Partnerships and Trade Events, eg Baby Expo
• Helping enquire or contact partners, vendors or external stakeholders; ad hoc hands on help with VM of events and brand representation

 

Required Skills

• Bachelor’s degree (or higher) in any related field with a strong quantitative background
• 3+ years proven working experience in marketing, brand, agency or sales environment
• Highly proficient in using digital ads platforms such as Shopify, Klaviyo, META and GA4
• Strong attention to detail
• Strong written and verbal communication skills
• Have a basic understanding of organic acquisition such as SEO
• Creative in identifying target audiences and engaging branded campaigns
• Strong analytical skills and data-driven thinking
• Capable of generating meaningful reports
• Proficient in operating platforms such as MS Office, Canva

 

Personal Attributes

• Driven to learn and passionate about success
• Proactive with initiatives
• Strong time management and organisational skills
• Team player that has ability to build cross-functional relationships
• Creative thinker
• Problem solver
• Autonomous worker