Marketing Engagement Specialist

MenuAid exists to improve the world of food.

We provide FMCG brands with game-changing behavioural insights that show WHY & HOW their products are used in the real world. We do this by leveraging the data captured from our shoppable recipe platform, which is the preferred way to grocery plan and shop for 40,000+ Kiwis & Aussies. But don’t take our word for it – hear what our consumers and brand partners have to say:

Like the ease of a food box, but with complete control. Love it!! And the recipes – so great!!

“MenuAid Insights is the new gold standard for brands to confidently understand consumer behaviour” – Minyada Young, Shopping Marketing Manager, Fonterra

We’re currently a 10-person strong team, and we need you! Our customers love us, and our investors back us. We plan on growing our team to 20 by the end of 2024 and have very ambitious plans for 2025 and beyond. We need you!

We’re looking for a Marketing Engagement Specialist to join our (currently) 1 person marketing team. You’ll be responsible for driving consumers to engage in our food community and meal planning platform including:

 

• Email Marketing: Developing strategy & content including welcome flows, behaviour based messaging, promotions & offers, and reactivation emails.
• Social Media: Developing strategy, creating content, and scheduling. You’ll be prepared to jump into the kitchen yourself to produce engaging & fun food content for Instagram, TikTok and Facebook.
• Community Management: Grow our community, making it a super fun & welcoming place for our consumers.
• Consumer Sampling: Providing free food samples from our brand partners to our consumers. In charge of managing sign ups, monitoring engagement & follow up surveys.
• In-platform updates: You’ll be the marketing contact for all consumer engagement platform updates. Working closely with our epic technology team to bring these changes to life.

 

To work well in our team you’ll have:

• Fantastic communication skills, love to seek feedback and enjoy collaborating with others.
• A love for using data to determine performance and to drive continual improvement. Email open rates, CTRs, social media reach & engagement rates will be your jam.
• The ability to manage multiple marketing channels at once. Though don’t worry – we’ll work as a team & give you clear direction on priorities.
• A love for making a difference for our consumers, passionate about how we can improve their mealtimes, and are prepared to advocate for them.
• The ability to deal with the uncertainties and dynamics of a start-up, but this gives you a lot of freedom and the opportunity to contribute your own ideas.

 

We’re looking for someone with these technical skills:

• Meta and TikTok
• Hubspot
• Google Analytics
• Social Media Content Creation
• Video & photography skills would be a bonus

At MenuAid, our culture drives our success. We pride ourselves on creating an environment where talented and dedicated people thrive. We live & breathe our core values—strongest as a team, embracing change for the better, learning from every outcome, and an unwavering commitment to our customers. This mindset helps us win in the fast-paced food tech landscape. We’re a true startup – our team contributes ideas that will help shape the future of MenuAid. We’re a passionate team, we value open communication, and we don’t take ourselves too seriously.

We value a variety of personalities, viewpoints, and cultures, knowing that different perspectives bring a new flavour to our solutions. Our HQ is in Christchurch. We embrace future flexibility and offer location and time adaptability. WFH is optional on Wednesdays and Fridays. Work at your peak efficiency. As long as the mahi is done, we are happy.

Our Christchurch office is pet-friendly and includes fun times like Treat Tuesdays, quarterly team days, and in-office games. Once a quarter, we put down the tools and have some fun for a day—kayaking, zip-lining, and paint and sip have been some of our recent faves. These fun moments aren’t just perks, though (and they take place during work hours). They show the importance we place on working as a team and being passionate about what we do.

The salary range for this role is $80,000 to $100,000. In addition, you’ll be eligible to participate in our employee stock ownership plan.

 

Get in touch!

We’re on the hunt for the real deal: a new team member who is ready to excel. We’re talking about folks who are not just talented but also eager to learn and grow, always asking the “why” behind the “what.” Who roll up their sleeves, dive into their work, and bring a sharp intellect to the table.

We’d love to see a track record of great wins in your past roles. But it’s not just about hard skills; we’re also looking for team members who are collaborative, solution-focused and thrive in a fast-paced change environment. Being in the scale-up stage, all our roles are exposed to both strategic planning and end-to-delivery project delivery. We’re a keen bunch, and we want to deliver our best every time.

We want MenuAid to be a place for everyone to learn and grow. If you’re unsure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway, as we’d love to hear from you! This is where you could belong.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above or any accessibility requirements, we’ll be able to help you from there.

Applications close when we find the right person, so we encourage you to send in your info quickly if you’re interested!