Marketing and Communication Manager

Sam’s Social Media Club is helping University of Nebraska find a Marketing and Communication Manager.

EEO Statement:
The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.

Job Title
Marketing and Communication Manager- ILCI/ Online at UNO

Job Grade
PR24S

Division
Innovative and Learning-Centric Institution

College/Dept
ILCI

Department
Operations

Requisition Number
2023-00351

FTE (full-time equivalency)
100.00

Work Schedule
M-F Standard Business Hours

Does the position provide the opportunity to work Remotely/Telecommuting?
Yes – partial remote/telecommute opportunity

Appointment Term
12- 12/12 months

Pay Information
$56,200-$84,300/year

Pay Schedule
Annually

FLSA Designation
Non-Exempt

Position Summary
Directs the development and execution of Online at UNO’s promotion, marketing, storytelling, and communication efforts to support online undergraduate, graduate, doctoral programs, and microcredential courses. Collaborate with University Communications, ILCI and UNO departments/units/schools, engagement programs, and community partners on the marketing and communications efforts for online at UNO using a variety of social media, news media, and other communication platforms. Help develop and execute strategic marketing and communication plans for the college and units/programs. Identify and monitor key market performance indicators and marketing/communications market trends. Design and produce various reports, marketing materials, videos, and presentations for the college. Write feature stories, news releases, scientific communication, faculty and student highlights, newsletter content, website content, social media posts, and perform copy editing. Oversee development and execution of printed materials, multimedia & video projects, ILCI and Online at UNO website, newsletters, social media channels, events, swag materials, and other marketing or communications efforts. Assist with ILCI and Online at UNO’s marketing and recruitment materials, event planning, coordination, and promotion, branding efforts, and other needs as they arise.

Job Duties

Responsibility Area:
Marketing/Communications Oversight and Development:

Duties:

• Oversee and execute all marketing and communications efforts for ILCI and Online at UNO.
• Researching, writing, editing, and designing marketing and communications pieces for print, web, multimedia/video projects, and social media.
• Organize and participate in events, webinars, and workshops that bring awareness to microcredentials and Online programs at UNO
• Coordinate logistics and promotional materials for events.
• Oversee production of the ILCI and Online at UNO’s annual report.
• Create and execute email strategy for marketing campaigns and email communications and newsletters.
• With Marcomm coordinate photo shoots and videos for marketing materials.
• Execute strategic communications and marketing plans
• Work closely with cross-functional teams, including on-campus units, external organizations, and UNO’s Office of Strategic Marketing and Communications to align efforts and achieve enrollment goals.
• Coordinate with UNO contacts to elevate the Online at UNO brand and tell our story through UNO Alumni magazine features, UCOMM features, UNO graduate and other highlights, and local media.
• Support and/or train ILCI staff in the area of website/social media on platforms such as Cascade, HubSpot, and LucidPress.
• Identify and cultivate leads through various channels, including website inquiries, information sessions, and partnerships for UNO microcredential courses.
• Maintain and update CRM systems to manage leads, prospects, and enrolled learners for microcredential courses.
• Ensure effective communication with potential learners throughout the enrollment process for microcredential courses
• Manage ILCI and Online at UNO website, maintain updated news center, homepage content and information architecture, create content, coordinate with UNO Digital Communications Team.
• Monitor social media outlets, engage with followers, and post relevant content for each platform.
• Create content, graphics, and videos as promo/advertising/marketing media and to promote faculty, staff, alumni, and student achievements on ILCI and Online at UNO social channels.

Percentage Of Time
80

Essential Function:
Yes

Responsibility Area:
Strategic Planning & Collaboration; Analyze Results & Effectiveness

Duties:

• Work with Director and Associate Director of Online Development and Director of Strategy and Operations to establish appropriate marketing budgets and plans for colleges and programs.
• Work with academic program leaders and college communicators to:

Enhance website appearance and traffic for online UNO programs.

• Coordinate with University Communications to define strategy and technical parameters for ILCI and Online at UNO web and social campaigns/projects, and print materials.
• Serve on committees as necessary, including University Communications-led initiatives.
• Monitor Google Analytics and social media stats to examine the effectiveness of current and future recruiting programs and marketing/communications efforts report data to team leadership, and participate in brainstorming for strategy adjustment (as needed).
• Update marketing/communications plans based on results.

Percentage Of Time
20

Essential Function:
Yes

Required and Preferred Qualifications

Required Education
Bachelor’s degree in communications, marketing, journalism, or other related discipline.

Required Experience
N/A

Required License/Certification
N/A

Required Additional Qualifications:
N/A

Preferred Education
Master’s degree in a related field

Preferred Experience
3 years minimum experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting

Preferred License/Certification
NA

Preferred Additional Qualifications:
NA

Compliance Requirements

Credit Check
No

Motor Vehicle Licensing Validity Check
No

Pre-employment Physical Request and Assessment
No

Drug Screen
No

Job Type: Full-time

Pay: $56,200.00 – $84,300.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Day shift
• Monday to Friday