Local Marketing Manager

We are looking for a superstar LOCAL MARKETING MANAGER to join the Cosy Club marketing team. We have a great opportunity on our hands – a brand with genuine stories, excellent food and drinks as well as passionate people – but there are too many future customers out there who don’t know about Cosy Club, on both a national level as well as in the local areas around our sites.

This role will focus on getting the word out there about Cosy Club with a local first approach; partnering with our GM’s and Ops team to build bespoke local marketing plans and supporting them owning their own sales plans.

This role is field based travelling and you’ll be a roving marketeer spending your week travelling and working in and around our 36 Cosy Clubs and making all important contacts in our local communities. The role will also require flexibility with weekend working required as and when needed to support our sites being open 7 days a week.

THE ROLE

LOCAL SALES & MARKETING PLAN – Working collaboratively with GM’s to create a bespoke local sales & marketing plan for their restaurant. Your role is to help them build and implement a plan which includes clear objectives and measurables, actions, timelines, a master sheet of key local contacts (local businesses, media, influencers, BID’s etc.). This will build brand awareness, positively influence their sales performance as well as continuing to make them part of the community.

SALES DRIVING SUPPORT – Support on focus sites in need of additional sales-driving support, creating strategic and tactical plans to impact sales on a short and long term basis.

3^RD PARTIES & LOCAL PARTNERSHIPS – Identify key local partners and businesses to collaborate with in the local area on key brand, events and sales activity. For example: shopping centres, tourist organisations, hotels, cathedrals, schools etc.

NEW PROJECTS AND TRIALS – Creatively think up new ideas for trials, projects and partnerships (based on time within our Cosy Clubs) we can look to launch on a site-specific basis which could then roll out further.

LOCAL PR/INFLUENCERS – Build relationships with key local influencers and ambassadors creating connections in the local community and finding new partnership opportunities.

LOCAL MARKETING TOOLKIT – Work with Marketing and Ops teams to create a local marketing framework to use ongoing to support site teams as well as other tools they may need for success – marketing materials, calendars, trackers etc.

MEASUREMENT AND REPORTING – Create weekly reporting dashboard to report on activity to monitor activity performance, ROI and any ideas/learnings for future activity.

MARKETING MATERIALS – Create local marketing tools to support localised activity and partnerships.

MARKETING CAMPAIGNS/ MARKETING CALENDAR – Work with the wider marketing team to share and create ideas for national marketing calendar and create localised calendar for activity.

LOCAL MARKETING EVENTS – Support GM’s and restaurant teams on launching local events to boost brand awareness and sales ensuring focus on ROI on spend and reporting on performance.

NEW OPENINGS – Work with the Head of Brand to create new opening marketing plans across the full marketing mix and being responsible for implementing key localised activity collaborating with the Ops team.

A BIT ABOUT YOU

You will need to be a strong communicator

Hyper organised, great attention to detail and a can-do attitude

Be hands on, keen to roll their sleeves up and get stuck in.

You will love to have the freedom to be creative – generating new ideas to build the brand and generate sales.

You will have managed stakeholders previously and be able to work with GM’s and AGM’s to create plans and hit deadlines

WHAT’S IN IT FOR YOU

We pride ourselves on being an inclusive company to work for – always celebrating diversity and being a place where you can bring your true self to work.

· 33k- 37k salary (DOE) plus 10% bonus

· 25 days holiday

· 50% off food across all of our brands; Brightside, Cosy Club and Lounge

· Pension contribution

· Company shares after 1 years’ service

· Enhanced maternity and paternity pay after 2 years’ service with us

· Wagestream – giving you power over your pay, as well as financial tools and support

· 24/7 wellbeing support

· Founder-led business – we might have 245 sites, but we still maintain an entrepreneurial spirit

· A culture that appreciates ideas and celebrated individuality

· A fun office where we hang out in Bristol city centre

· LoungeFest – the industries best shindig, which comes around once a year in the summer, but we get together and celebrate together as a team throughout the year!

A BIT ABOUT US

Loungers plc is one of the fastest-growing hospitality businesses in the UK. We are a multi award-winning, all-day neighbourhood dining business, operating café/bar/restaurants across England and Wales under three distinct but complementary brands, Lounge, Cosy Club and Brightside.

At Cosy Club, we pride ourselves on offering relaxed dining and drinking with a touch of timeless glamour, for those looking to celebrate and socialise in beautiful and grand surroundings. Our freshly prepared food menus are created using intelligently sourced ingredients, our cocktail list is curated and delivered by our outstanding mixologists and our guests are welcomed with the infamous Cosy Club charm of friendliness, style and warmth, ensuring a remarkable experience is had by all. You’ll often find Cosy Clubs located in beautiful, historic buildings, each with a unique design with the first opening in Taunton in 2010. We now have 36 Cosy Clubs across England and Wales, with an exciting pipeline for growth.