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Sam’s Social Media Club is helping Meta find a Integrated Marketing Manager, VR Content & Store.

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies – including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR). The VR Content & Store marcom team sits within Reality Labs, driving marketing to support the highest priority content, products, and experiences for the Meta Quest platform and that millions of people around the world play every day. We are looking for an experienced Integrated Marketing Manager to join the VR Content & Store team. In this role, you will define global marketing strategies, develop holistic marketing plans, and drive execution for the products and experiences that will grow our Meta Quest platform and build a healthy ecosystem. This includes, but is not limited to Lifecycle Marketing, Meta Quest+, and Evergreen Performance Marketing. This person will partner with team across the Meta Quest org and work closely with Marcom, PMM, and Product teams. This is an exciting opportunity to be on a small, agile team that works closely with the teams on the forefront of building out the best content and experiences for Meta Quest.
Integrated Marketing Manager, VR Content & Store Responsibilities
  • Inputs into annual marketing plans, driving the connection between data/insights to strategy and plans
  • Builds bottoms-up budget to support strategy and drive against business/marketing goals
  • Leads strategy, planning, creative development and execution for key projects and campaigns
  • Partners closely with various cross-functional teams, including but not limited to, PMM, Oculus Studios, Marcom, Creative, and PR/Comms
Minimum Qualifications
Prior experience with Meta can be considered to supplement an applicant’s prior years of experience or types of prior experience to meet the minimum qualifications of the position.
  • 8+ years professional experience in marketing (eg. brand management, product marketing)
  • Strategic thinker who has experience creating insights/data into plans/briefs
  • Experience leading multi-channel campaigns from brief > concept > creative development > execution & measurement
  • Experience leading projects grounded in performance marketing, including CRM, digital advertising, and in-product
  • Proven understanding of consumer segmentation and leveraging data/insights to build targeting strategies
  • Proven operator with a bias for action
  • Experience collaborating with multiple cross-functional partners and agencies
  • Experience navigating change and driving through ambiguity
  • Experience leading through influence
Preferred Qualifications
  • Experience managing bottoms-up budgets ($2M+)
  • Global experience a plus
  • Experience in gaming/gaming industry

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