Head of Marketing (Maternity Cover)

It’s been an exciting year for the CoppaFeel! Marketing team; we’ve had a brand refresh, onboarded new agencies, launched award winning campaigns and grown a partnership with Love Island. And it’s all been in the name of our mission; to ensure all breast cancers are diagnosed early and accurately in young people.

We are looking for an exceptional Head of Marketing to lead our Marketing team, help shape the direction of and oversee our 2025 campaign, and collaborate with other Heads of Departments to deliver CoppaFeel!’s three year organisational strategy.

This is a hybrid role, with the expectation that you will attend the London office 2 days per week. You will be required to attend the office for quarterly team meetings, department meetings and in person training, we will provide plenty of notice for when you are required to be in for these purposes.

The role

Duties and Responsibilities

• Work as a valued part of the CoppaFeel! Leadership team to deliver the organisational strategy, shape the culture and influence cross department ways of working.
• Lead the CoppaFeel! Marketing team – setting direction, supporting growth and overseeing performance.
• Inspire and motivate the personal development of team members.
• Directly line manage the Marketing Manager, Social Manager and Digital Marketing Manager (subject to change, to be discussed at interview).
• Lead on the delivery of CoppaFeel!’s marketing strategy and management of marketing output across the charity.
• Lead on the delivery of the annual marketing campaign to create award winning, impactful work that raises awareness of CoppaFeel! with our target audience.
• Manage key third party agency relationships.
• Oversee and develop audience insights and segmentation.
• Ownership of the marketing budget and quarterly re-forecasting.
• Contribute to quarterly all staff team meetings.
• Develop long term partnerships and relationships with key stakeholders both in the breast cancer space and marketing sector that bolster CoppaFeel!’s growth and awareness with young people.
• Ensure rigorous reporting and analysis of marketing activity to ensure delivery of planned KPIs, with an ambition to be constantly improving and evolving.

Skills, Experience and Qualifications

Essential

• Minimum 5 years experience working in a marketing/brand communications role.
• Demonstrable experience of implementing marketing strategies.
• A strong track record of delivering multi-platform, integrated awareness campaigns, with an understanding of media planning, creative, PR and social media planning, creative, PR, social.
• A leader with the ability to develop and motivate a multidisciplinary team to achieve high standards.
• Clear understanding of audience insight, including experience targeting and tailoring campaigns and communications to CoppaFeel!’s 18-24 year old target audience.
• Experience developing and managing strong relationships with a range of stakeholders.
• Budget management.
• Agency management.
• Strong negotiation skills.
• Experienced in tracking and reporting on campaign success against KPIs and ROI.

Desirable

• Knowledge of challenges / limitations of working in the charity sector.
• Knowledge of planning and buying media vs securing “earned media”/pro-bono partnerships.
• Experience of working for a youth focused brand or charity.

Application information

Applications will close on 23rd October 2024, with first round interviews, w/c 28th October and 2nd round interviews w/c 4th November.

CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date; we expect a high volume of applications so do encourage early applicants.

Main benefits, Terms & Conditions

Annual Leave: 22 days pro rata (plus public holidays). Additional Leave: 1 day of leave on our Founder’s Cancerversary, birthday leave, plus office closure over Christmas.

A hybrid of office and flexible, working Daily Flexi Time: starting anytime between 8am and 10am. Working from home up to 3 days per week (pro rata).

Training: We have a budget each year for employees training and development plans.

Equality, Diversity & Inclusion Statement

At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity’s needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.