Head of Marketing

This full-time remote position works directly with the CEO & President of Wholesome Story to lead marketing initiatives across the company. Your core mission is to turn this brand into a household name, helping reach our financial goals (annual and quarter) for 2024. This means defining and implementing a unified strategy, setting a high bar for our team members, and giving visibility to the organization about your team’s contributions.

Why Do this:

You’ll gain direct experience in managing and shaping the marketing strategy of a growing 8-figure Dietary Supplement company specializing in Women’s Fertility & Wellness and the timing couldn’t be more exciting!

Working closely with the CEO & President, Junghwa & Shinghi, you’ll build a strong rapport and have a pivotal role in executing initiatives vital to the brand’s growth.

You’ll drive all marketing projects, utilizing your knack for social media, advertising, brand strategy, and team leadership to contribute to the evolution of Wholesome Story’s brand and market presence.

Who you are:

You are an experienced marketer who enjoys managing projects simultaneously and excels as a team leader.

You thrive in roles where you can take initiative and drive big-picture strategies and day-to-day marketing activities.

You are deeply aware of the metrics that contribute to success. Your marketing drives an ROI for the company and provides value to our customers.

Responsibilities:

• Develop and execute a comprehensive marketing strategy.
• Expand brand presence beyond Amazon.
• Establish measurable goals and KPIs (CAC, ROAS, Contribution Margin, etc).
• Ensure compliance with regulations
• Drive brand education and awareness.
• Foster a high-performance marketing team and manage external partners effectively.
• Provide visibility and accountability.
• Achieve financial goals for 2024 and beyond.
• Intimate knowledge of Meta Ad Platform, Klaviyo, Social Media Platforms, and other industry tools.

Ideal Candidate

• Seasoned Marketer: 7+ years of marketing experience, adept at strategy and execution.
• Wellness Enthusiast: Passionate about Women’s Wellness, eager to drive growth in the industry.
• Strategic Mindset: Capable of providing valuable insights and making data-driven decisions.
• Self-Driven Leader: Excels in independent and team settings, and thrives managing up and down.
• Flexible and Adaptable: Thrives in fast-paced environments, adept at managing multiple projects.
• Results-Oriented: Proven track record of achieving marketing goals and delivering measurable impact.
• Able to meet 1-1 with us during NA work hours at mutually agreeable time slots.

Salary Range:

$40,000-$60,000 USD

Full-Time Foreign Employee Benefits

• Flexible Remote Work
• Competitive Base Pay
• Based on Job Range & Experience
• Annual Bonus
• 15% if Company hits Annual Net Profit Goal
• Up to 20% of Salary if Company Exceeds Profit Goal
• If Company hits 80% of Profit goal or any percentage of it, you get that % of your 15%.
• Sale Bonus
• 100% of Trailing 12M Salary if Wholesome Story is acquired.
• Team Bonuses
• Everyone gets $100 per year to give a bonus to people you work with and appreciate.
• Time Off
• 80 hours off in the first year. 100 hours off in the second year.
• Holidays (US). Team members outside the US can select days off.
• New Year’s Day
• Martin Luther King Jr. Day
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day
• Christmas Day

Job Type: Full-time

Pay: $684,143.00 – $1,026,214.00 per year

Application Question(s):

• Have you heard of Wholesome Story and our products before?

Experience:

• Operational: 5 years (Preferred)

Language:

• English (Required)

Work Location: Remote