Group Manager, Paid Media Strategy

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace – the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products’ potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Responsibilities

• Develop qualitative and quantitative research-backed paid media strategies in partnership with GTM teams
• Lead and develop a team of media strategists as a coach and team player
• Plan and execute full funnel campaigns along with the development of content and creative
• Scale testing and optimization between spend levels, bidding, creative and landing pages
• Manage relationships with external agencies & ad publishers to craft innovative media plans
• Provide input to shape our AdTech strategy and measurement methodology
• Recommend budgeting expansion and reallocation opportunities
• Regularly deliver business reviews with performance overviews and insights for leadership

Requirements

• 7-10+ years of experience in paid media driven growth within B2B for brand and performance objectives
• Proven expertise profitably scaling non-SEM channels (YouTube, Meta, LinkedIn, Programmatic, CTV, and Offline channels)
• Advanced understanding of measurement, attribution, and AdTech; experience working with in-platform measurement tools, partnering with data science on incrementality measurement/MMMs, and optimizing bidding with server-to-server integrations
• Experience streamlining media planning, ad operations, and reporting
• Excellent analytical problem-solving skills and strategic business acumen
• Effective written and verbal communication with the ability to distill complex information for broader audiences

Preferred Qualifications

• Background in SEM
• B2B experience for both self-serve and lead generation/ABM

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).