Director Social and Influencer Marketing

The Director Social & Influencer Marketing will lead the social media and influencer marketing strategies for FILA, inclusive of platform positioning, content strategy and overall social / influencer campaign & content activation / publishing plans.

They will work closely with their counterparts in PR, Digital and Campaigns to ensure all Social & Influencer channel needs are considered and addressed within FILA’s brand and product campaigns, while also creating and driving an “always on” content plan across owned, paid and influencer channels.

Hybrid: Four (4) days per week in-office, One (1) day remote

• Define the short & long-term strategy and seasonal plans across Social and Influencer Marketing.
• Drive FILA’s social media strategy, ensuring clearly defined platform positioning, content strategies and community management / engagement – anchored in insight & knowledge of the ever-shifting trends in social media.
• Manage relationships with key platforms and social media partners, ensuring we are driving best-in-industry creative executions and landing with impact across FILA’s organic and paid social media channels & activities.
• Lead the content strategy for FILA’s owned & paid social channels – ensuring brand priorities land with impact and community / cultural resonance and relevance.
• Manage all social agencies and creative partners (from brief to execution) to ensure social & influencer content is created with attention to craft and adhering to brand expression guidelines and landing with impact to FILA’s audiences and communities.
• Lead FILA’s influencer marketing strategy, defining when / where / how we engage with influencers as a strategic element of the overall marketing plan.
• Work with integrated Marketing team to ensure all social / influencer needs are captured and reflected in brand and product campaigns and content plans.
• Collaborate with global counterparts to ensure one aligned brand approach across markets and the sharing of creative concepts, campaigns and content when appropriate.
• Work with consumer / market Insights teams to ensure an always-on understanding of consumer behavior, marketing trends and general state of play across key competitors and the overall retail industry.
• Deepen the Social Media core-competency across the brand – be an internal thought leader and influencer to expand the overall understanding of social & influencer strategies, activations and brand / business impact.
• Build, protect and enhance brand identity, ensuing consistency, craft & creative excellence across digital, retail and wholesale channels.
• Manage the channel marketing working budget, ensuring campaigns, content and media plans are delivered on time, in full and on budget.

• 8+ years of experience in Social Media, Influencer Marketing, Brand Management and / or Brand Marketing, leading full lifecycle campaign briefing, creation and execution across paid, shared & owned channels.
• Deep expertise in Social Media strategies, content and tactics
• Bachelor’s degree in marketing, brand management, communications or related field.
• Proven ability to lead cross-functional teams, foster high-impact collaboration and influence all levels of the brand.
• Expertise across all marketing channels – ATL, Digital, Social, PR, Influencers, Retail and Wholesale is preferred
• Experience translating brand concepts into marketing campaigns, activations and experiences that drive relevancy and resonance with consumers, media and the industry
• Deep understanding of sport & sport culture preferred.
• Exceptional communication and collaboration skills.
• Strong organizational and project management experience.

*Salary Range: $119,000-150,000