Digital Media Internship

A digital media internship at National Bank Investments means delivering an omnichannel customer experience and deploying the content initiatives required to meet business priorities. During this internship, you will participate in the creation, sending and analysis of email and social media strategies via different digital platforms.

Your compensation

Your salary is $24 per hour on a full-time basis, 37.5 hours per week.

Your role

• Ensure the coordination and production of messages on social media, and manage the community.
• Support the brand’s presence on social media.
• Propose initiatives aimed at improving SEO and engagement on social media.
• Monitor content on social media and leverage it to identify the best opportunities to grow our brand’s reach and increase customer interactions.
• Integrate content for email campaigns for external and internal customers via the Salesforce Marketing Cloud platform.
• Manage the validation of email parameters (sending, segmentation, personalization, A/B testing).
• Analyze performance indicators of initiatives and participate in recommending optimization of action plans.

Your team

National Bank Investments (NBI) is an investment fund management firm engaged in the development and distribution of mutual funds, exchange-traded funds, investment solutions and services designed to help Canadian investors achieve their financial goals.

As an intern, you are part of the Sales Enablement and Digital Strategy team. The mission of the team is to drive growth by improving engagement throughout the purchasing journey to impact sales objectives and customer experience.

Training and development

An internship with the NBI team means working in a dynamic environment, having the opportunity to learn and develop within a team that values collaboration, innovation, risk-taking, the right to make mistakes and customer satisfaction.

Prerequisites

• Bachelor’s degree or current graduate study in a relevant discipline (communication, digital media management, marketing or any relevant field)
• Excellent knowledge of the Office suite
• Good knowledge of the Salesforce Marketing Cloud platform
• Good knowledge of the LinkedIn platform
• Oriented towards teamwork
• Recognized for their writing skills and the quality of the language; be able to synthesize and popularize information for different targets

Your benefits