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Digital Marketing Internship – July 2024

Full Time Internship
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BlaBlaCar

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Welcome to the BlaBlaCar recruitment process! The BlaBlaCar marketing teams look forward to meeting you!
Our internships are designed to provide students with the best possible practical experience and best prepare them for the job market. BlaBlaCar believes in the potential of interns and in guiding, training and supporting them in launching their careers. Throughout their internship, interns are integrated into teams and have the opportunity to work on projects on a global scale.

About the Digital Marketing team, which is recruiting you:
As part of the Digital Marketing team , you will work on Paid Media channels, in several European markets, on several BlaBlaCar services. You will join a highly competent and motivated team whose objective is to accelerate the growth of BlaBlaCar through effective digital marketing activations. You will play a key role in optimizing the performance of marketing campaigns, to achieve the company’s business objectives.

Your responsibilities:

    • Launch and operational management of Paid Media campaigns (SEA, Display, Paid Social, ASA,…), on the French & Spanish market for BlaBlaCar, BlaBlaCar Bus, BlaBlaCar Daily & Zen
    • Management of monthly budgets allocated to Paid Media platforms (Google Ads, Microsoft Advertizing, Apple Search Ads, Meta Ads, Snapchat Ads, TikTok Ads, etc.)
    • Management of campaign performance through regular optimizations: bidding strategies (target ROAs, target CPA, etc.) ad content (copies, static assets & videos, etc.)
    • Creation & updating of monthly & weekly performance reports
    • Liaison with cross-functional marketing teams (Marketing Orchestration, Brand&Creatives, etc.) to ensure & report on the smooth running of campaigns (creation of creative brief, performance report, etc.)

Your qualifications:

      • You are passionate about the world of marketing
      • You speak English fluently
      • You are rigorous and well organized. You are passionate about data
      • You have excellent communication skills, you are humble, and you enjoy sharing and learning from others
      • You are registered in a bachelor’s or master’s program, available for a compulsory 6-month internship from July 2024
      • Bonus: First experience in a similar field
      • Familiarity with marketing metrics (CAC, ROI, etc.) is a plus

If you don’t meet 100% of the qualifications stated above, tell us why you would still be a great candidate for this role in your application!

Please note that having an internship agreement from your school or university is mandatory. We will not be able to process your application if you do not have this document.

What we offer:

    • Salary: €1000-1200 gross/month
    • One day off per month
    • Local Meal Plan Policy (Swile Card)
    • 50% of transport paid (Sustainable Mobility Package)
    • Free unlimited carpooling and bus rides
    • Personal development through training, mentoring and internal mobility programs
    • Regular team building events
    • Mental health support through Moka.care
    • 1 day off per year to test our product
    • Tailor-made teleworking policy: from 2 days per week (discussed during the first call)

Interested in joining the adventure?

    • A 45-minute interview with your Recruitment Manager, Cécile
    • A 45-minute case study presentation (which you will have 3 days to prepare) to present to one of our Marketing Recruitment Managers
    • A 15-minute discussion with another team member

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