Title

Digital Marketing Coordinator

Reports to

Marketing & Communications Manager

Department

canfitpro – Marketing & Communications

Effective Date

April 2024

 

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

 

Job Overview

The Digital Marketing Coordinator is responsible for developing and executing effective social media campaigns to enhance the organization’s online presence. Collaborating with various departments, managing social media campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

 

Key Responsibilities

Managing and moderating social media channels

• Grow social media community on Facebook, Instagram, X, LinkedIn, YouTube, Tik Tok, Google My Business
• Implement social media ads, conduct A/B testing, target audiences and lookalike audiences
• Collaborating with Graphic Designers to enhance social media visuals, while ensuring all meet the criteria for content that is highly engaging and on-brand

 

Managing the content calendar for the canfitpro digital communications

• Monthly planning for all social media channels & Blog content
• Collaborate with product departments for product and campaign updates
• Ensure alignment with corporate strategic initiatives
• Analyze social media performance reports and identify opportunities to optimize results and continual improvement

 

Assist in Marketing and Communication project management

• Collaborate and ensure a creative brief is completed for all major projects
• Ensure Social Media projects adhere to the Marketing timelines
• Assist in building landing pages

 

Communication/Business Relationships

Key Business Relationships

Internal (within the Organization)

Contacts: Management Team & All Staff

Purpose of Communication: Marketing Campaign updates and sharing of creative assets

 

External (outside the Organization)

Contacts: Third party vendors/Partners

Purpose of Communication: Information gathering and sharing of marketing insights

 

Qualifications

 

Education

• College or University Degree in Marketing Management, Advertising, Communications, or similar

 

Work Experience

• 1+ years in marketing, digital marketing, communications, or related disciplines
• Experience and interest in the fitness industry is an asset

 

Knowledge, Skills and Abilities

Minimum:

• Excellent verbal and written communication skills
• Working knowledge of social media management platforms like Hootsuite, Social Sprout, Meta Business Suite
• Basic design skills to contribute to design projects using tools like Canva or Illustrator
• Experience with Google Analytics
• Exceptional written communication skills with strong attention to detail to spelling and grammar
• Experience with managing timelines and creating workback schedules
• Experience reviewing, analyzing data, and leveraging data to drive strategy

 

Preferred:

• Basic knowledge of Microsoft Dynamics applications, including: Marketing automation platform and CRM database.
• Adobe Photoshop, Adobe Premiere Pro, WordPress

 

Core Competencies

 

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Time Management: Values time and uses their time effectively and efficiently. Concentrates their efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.

Functional/Technical Skills: Has the functional and technical knowledge and skills to perform at a high level.

 

 

People Leadership

# of Reports

• Direct: 0

• Indirect: 0

 

Working Conditions

• Continuous sitting, use of computer, keyboard and phone
• Continuous screen time demanding audio and visual attention

 

Compensation:

$42,000.00 – $62,000.00

 

 

Diversity and Inclusion

 

Canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.

Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.