Digital Campaigns Lead

Sam’s Social Media Club is helping Full Fact find a Digital Campaigns Lead.

Remote first with an office available in Central London and regular team meetings in the office

Reporting to

Ross Haig, Head of Communications

Employment Type

Fixed Term – 1 year

We are happy to talk about flexible working, but this is a full time role.

Application Closing Date

10am Monday 24 April 2023

Introduction to the role

Most people in the UK want to see high standards of honesty in public debate – from politicians, from the media, and online.

We also know millions of people believe they can do something about it. Full Fact is looking for an experienced digital campaigns lead to help mobilise this audience.

We’re a team of independent fact checkers and campaigners who fight bad information. We work with thousands of people across the UK to spot and tackle the spread of false, dangerous claims – and hold those responsible to account.

This year, with a UK general election on the horizon, we need to grow this support to effectively demand the standards we all deserve.

We’re looking for an expert in digital campaigns who, in 12 months, can transform Full Fact’s approach to online mobilisation.

You’ll put involving individual supporters and digital action at the heart of Full Fact’s work, which already attracts national media attention and millions of readers.

You’ll design opportunities and actions to energise tens of thousands of existing Full Fact supporters, inspire many thousands more who believe in our mission, and make a difference to the information environment in the UK.

You’ll bring an in-depth understanding of digital campaigning, email marketing and social media to maximise the impact of our wider team’s work, and design a programme of activation opportunities that will substantially grow Full Fact’s supporter base in the next 12 months.

Alongside this, you will develop a calendar of communications that keeps our supporters engaged – including donating to support Full Fact’s work.

You’ll plan upcoming campaigns and actions alongside specialists in policy, advocacy, press and media, and our team of fact checkers, using a deep understanding of data and analytics to evaluate and shape our work.

You will support this team to improve its own understanding of effective digital campaigning, setting Full Fact up for success into the next election and beyond.

Full Fact fights for honesty in political debate, but is independent and impartial. You’ll bring in-depth understanding of the UK political news landscape, supporting efforts to build Full Fact’s profile and supporter base ahead of the next general election.

You’ll thrive in a fast-paced environment, able to plan long-term campaigns and spot reactive opportunities.

This is an exciting time to join Full Fact. You’ll be working as part of a successful communications team alongside specialists in PR, brand and social media. We’re looking for someone who shares our ambitions and pushes us even further.

Our reputation matters. As well as looking to build and reinforce it, you’ll be personally committed to Full Fact’s standards as an independent, impartial charity.

This is a fixed term 12 month contract.

If you are interested in applying but not sure you have all the skills, please do apply. We are open both to supporting learning on the job and to rearranging tasks within the team to suit the skillsets of the best applicant

Job Definition

The purpose of this role is to transform Full Fact’s approach to digital campaigning and mobilise tens of thousands of people to raise standards in public debate.

Outcomes

• Significantly increase Full Fact’s subscriber base – from 80,000 to 150,000 – to support effective digital campaigning ahead of the next election
• Use email to increase the number of people who take action alongside Full Fact to raise standards in public debate, including donations
• Make the most of Full Fact’s reach and profile by improving subscriber conversion across key channels, including website and social media
• Regular monitoring, evaluation and reporting of campaign and list performance
• Ensure Full Fact’s brand and mission is reinforced across all communications channels and campaigns
• Support others at Full Fact to develop their own digital campaigning skills and experience

What we are looking for from you

• Demonstrable experience leading successful digital campaigns
• In-depth understanding of email and social media marketing
• Able to write clear, engaging campaign copy that moves individuals to action
• Confidence using analytics to monitor and report on campaigns and list performance
• In-depth understanding of UK politics and news
• Commitment to Full Fact’s mission and impartiality
• Experience of building supporter actions and experience using Mailchimp and Salesforce, or similar

Political impartiality and sensitivity:

You are committed to the political neutrality of our work and have a good understanding of impartiality (please see the rules on our website).

This role requires an in depth understanding of politics, news and public debate in the UK and sensitivity to the political context we work in.

What we offer

• Salary of up to £45,000 per annum depending on experience.
• Workplace Pension
• Generous holidays
• 25 days holiday plus bank holidays.
• In addition, we close the office for a period between Christmas and New Year.
• Day off for moving home.
• Comfortable, centrally located London office with good transport links.
• Employee Assistance Programme.

Some salaries based on local average for the role.