CRM & Email Marketing Manager

Role Responsibilities:

As Totter + Tumble grows our email marketing strategy is pivotal to nurturing and converting our expanding database. Our database is a key part of the customer journey, turning prospects to customers and brand advocates.

• Manage an email & SMS marketing campaign calendar that aligns with the content strategy. This includes new campaign launches, seasonal promotions and flow emails for the customer journey pre and post-purchase.
• Implement market-specific strategies for the UK, US and Europe.
• Build email & SMS campaign templates in Klaviyo.
• Database segmentation and management.
• Flow and trigger creation and management.
• Work with the web developers to create landing pages for campaigns.
• Sign-up form and survey creation, management and analysis.
• Create visual content using our brand guidelines in Canva.
• Engaging copywriting and creative call to actions.
• Working with a wider team, you have support and ideas for new campaigns, complementing strategies across organic and paid social media and overall customer communications.
• Strategic sending and testing plans to increase key metrics such as; open rates, click-through rates, and conversions.
• Monitor and analyse campaign performance metrics to measure effectiveness and make data-driven decisions.
• Monthly review of key performance metrics.
• Stay up-to-date with industry trends and best practices to ensure competitive advantage.

About You:

• Have a strong eye for detail and design to align with the brand.
• Be an excellent communicator and team player, able to adapt and be nimble.
• Be self-motivated, able to prioritise and work independently.
• Experience of markets outside of the UK would be beneficial
• A good understanding of the Baby and Parent retail market would be beneficial.
• Generally be part of our team! We are a small business and work
• together to be the best we can be. This could mean anything from assisting on photoshoots, getting stuck into creating graphics, assisting at events or just generally lending a hand.
• We encourage flexibility for our team, and also recognise that the different markets we have grown into also require us to be flexible for Totter + Tumble and our customers across the world.
• Each of our team has had a big impact on the business and we are excited for the growth our next team member will bring.