Content Manager

Culture to Cash is a business consulting firm helping business owners and leadership teams improve profitability, company culture, and leadership autonomy. Our business is deeply committed to helping leaders and teams grow two bottom lines. Enterprise value and human life value. We believe that when company’s work, communities thrive. Come help us make a positive impact in the world!

Learn more about our company/impact here: culturetocash.com

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About YOU-

• Are you obsessed with SUBSTANCE over FLASH marketing?
• Do you excel at generating customer leads in even the toughest situations?
• Are you committed to becoming the very best in your craft?

Keep reading…

This is an opportunity to join a company that is leading a movement in how leaders grow their organizations.

Our clients are business owner’s with 25 to 500 employees and they are obsessed with growing the three critical bottom lines…

• People: Helping their teams grow not only in skills, but as human beings.
• Purpose: Making more than a dollar, making a positive difference in the world.
• Profits: It goes without saying, but without profits, business doesn’t work.

We are looking for a leader to join our team who is a master of persuasive messaging and lead generation.

If this sounds like you, keep reading!

About YOU:

Are you our future content manager?

We’re looking for an all-star content manager to join our growing team as the OWNER of our content marketing initiatives across all digital platforms and formats.

Your goal is singular and will be the beating heart of our business – to help us drive…

>qualified traffic

>qualified leads

>and sales digitally.

The right candidate will be a passionate brand storyteller and a journalist’s mindset, with an obsession for content performance, reporting, and analytics.

They will also possess the heart of a teacher with a love for learning, writing, and communication in all forms.

Most of all, they will see the value in every person on our team and put them at ease, empowering them to tell their stories and share their expertise with our audience.

What your typical week will look like

● Publication of five or more new pieces of content, be it text (blog articles), video, or audio (podcasts).

● Interviewing internal subject matter experts for content.

● Company email marketing efforts, including newsletters, automated workflows, and so on.

● Ownership of all analytics and reporting for content marketing efforts.

● Search engine optimization (SEO) efforts for website and content.

● Social media for community engagement and long-term content promotion.

● Premium content production, including ebooks, webinars, etc.

● Creating landing pages and other lead generation assets.

● General website updates and enhancements, e.g. new pages and calls-to-action placement.

● Professional development and continued education in relevant areas (e.g., HubSpot certifications).

Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and required knowledge

● You MUST have a minimum of 7 years of experience in content marketing or journalism.

● Impeccable writing and editorial skills, with an outstanding command of the English language

● An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.

● Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.

● The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.

● A passion for new technology tools and usage of those tools within your own blogs and social media outreach.

● Clear articulation of the business goal behind the creation of a piece (or series) of content.

● Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.

● Familiarity with principles of marketing.

● Incredible people skills.

● Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.

● Able to screen out sales pitches and look for the relevant brand and customer story.

If this sounds like you…apply to join our team!