Content Designer – 12 Month Fixed Term Contract

Salary: Circa £35,000

Our website is one of the most important entry points to our brand – it has a critical role to play in engaging our customers, explaining why we are different to the high street banks, driving people to our key services such as mobile and internet banking, aiding them to consider and apply to our range of products and providing help and support.

The teams within Digital Platforms and SEO are focused on continually improving these experiences for our customers through both transformation and optimisation activity, trying to attract more people to our website (both new and existing customers) and encouraging more of them to complete more interactions online with us.

For us to do this brilliantly our content needs to work hard, both to attract customers onto the site through Search Engine Optimisation (SEO) techniques, and to ensure that it drives customers to their goal as clearly and as effectively as possible. You’ll be leading the content definition, creation and optimisation in one of our squads that’s focussed around one of our core products or goals. You’ll make sure that the purpose of every one of our pages is clear, that our content hierarchy is defined, and that we’re using all the content on the page to drive the best outcomes, whether that be imagery, copy or video.

We’re currently going through a period of exciting change within the Digital Platforms and SEO team, creating a new digital strategy, balanced scorecard and way of working within our Customer, Brand and Engagement division.

You’ll be part of a squad that’s made up of different disciplines from product owner and designer to production manager and performance analyst, as well as being part of a content design discipline. Your squad will all be focused around the same measurable goals and will be responsible for delivering insight-led content changes across our digital estate.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

What you’ll be doing

• Working with our performance analyst and product owners, you’ll be identifying, through insight, customer pain points and opportunities for improvement in the digital experience that we serve our customers.
• You’ll be responsible for conducting SEO keyword analysis to ensure that the pages that you create are ranking for the terms that our customers search for.
• You’ll be responsible for ensuring that our content has a clear purpose, balances our regulatory requirements, provides the customer the information that they need to make informed choices and decisions.
• You’ll be working with other communication teams across the society to ensure that our journey content is consistent and aligns to our tone of voice.
• You’ll create briefs to define videos, that will support our digital video engagement strategy.
• You’ll work closely with Product Designers and UX researchers to bring your content execution to life. Both content and design will need to collaborate to make our digital experience best in class.
• You’ll be making sure that our content is written in an inclusive way, ensuring it meets our WCAG2.2 AA compliance standards.
• You’ll be working to input into MVT and personalisation work and strategies within your squad.

About you

As a minimum you’ll have:

• Strong experience and evidence of designing content to drive SEO outcomes, including using SEO tools to drive an SEO keyword strategy.
• Strong experience of designing and testing content experiences as part of a multi-disciplinary team in a fast-paced agile environment
• Proven experience of designing for inclusivity and accessibility.
• Experience of working in a test and learn environment.
• Proven experience in delivering customer centric solutions that balance customer need, and commercial success.
• Strong influencing skills, across all levels of management within a complex matrix organisation.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

Say it straight – This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.

Push for better – This is about aiming high and constantly looking for better in how we work together and serve our customers and members.

Get it done – This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.