Community Engagement Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

 

 

Position Overview

Community Engagement Managers know the customer better than anyone by listening, engaging, and understanding what people really care and share about the brand. We’re looking for a witty, passionate, culture-obsessed Community Engagement Manager to strategize and execute our new brand voice, build community and brand affinity on both our owned social handles as well as off-channel content, and get people talking about Yahoo.

 

As the Community Engagement Manager, you’ll be at the heart of our social media strategy, ensuring Yahoo is culturally relevant while getting in front of the right audience with the right positioning. You’ll also identify potential partnerships and insights to inform larger brand strategy. This role requires a creative, people-focused individual with exceptional communication skills, a knack for creating engaging content, and a genuine passion for connecting with people.

 

You’ll be energized by the transformation of the Yahoo brand and culture with a desire to play a pivotal role in building conversation while shaping a best-in-class work environment. You’ll work with the Social Media lead, Influencer lead, and other department leads to amplify daily engagements and identify bigger opportunities to drive conversation and earned media.

 

Key Responsibilities:

• Set the tone – Develop and hone the Yahoo brand voice (think social-friendly, but never try-hard).
• Drive buzz – Become the brand everyone wants to see in their feeds, making people say, Okay Yahoo, I see you.
• Love all corners of the internet – Identify relevant off-channel conversations, driving brand love and building a sense of belonging without pick-me energy.
• Be quick but thoughtful – use strong writing skills and understanding of culture to carefully craft each response with a sense of urgency.
• Stay on top of it – Monitor community discussions and provide insights to inform product development and marketing strategies. Develop real-time response strategies to react quickly and report on conversations that are bubbling up.
• Be consumer-obsessed – Identify and engage with influencers and advocates within the social space, partnering with the Influencer lead to amplify opportunities.
• Protect the community – Develop and implement moderation guidelines to ensure a safe and inclusive community environment.

 

Qualifications:

• 5+ years of proven experience in community management with high volume brand engagement.
• Strong understanding of social media platforms and online community dynamics.
• Exceptional communication and interpersonal skills.
• Creative thinker with an ability to create engaging and shareable content.
• Ability to analyze community metrics and use data insights to inform strategies.
• Enthusiastic and empathetic approach to community management.
• Ability to work collaboratively in a team environment.
• Bachelor’s degree in Marketing, Communications, or a related field.