Brand & Influence Manager

Founded in 2021 by Amélie Guicheney & Jacques Bonneville, GAYA is a French brand of electric bicycles for urban families which are available in two lengths: The Compact (two-seater) and the Cargo (up to 3 children or 1 adult per person). ‘back). GAYA bikes are adaptable with 160 kg payload, secure thanks to an application that locates your bike in real time, visible with its indicators, headlight and brake light, but above all they are (ultra) comfortable. GAYA reinvents urban life, promotes French know-how and makes new mobility accessible in an eco-citizen approach.

You will wet your jersey on the following missions…

Within the GAYA marketing team, your missions will be based on 2 pillars:

(75%) Influence: Make GAYA known on the different channels of influence (social media, public relations & press, influencers, partnerships)

• Deploy a press relations strategy to maximize the number of spin-offs (CP, events, bike tests).
• Define and deploy an influencer strategy (Instragram, Youtube) to raise awareness of the brand (events, tests to be carried out, etc.).
• Coordinate the deployment of brand events (influencers, meet-ups, etc.)
• Create partnerships with brands whose values ​​and a common mission we share.

(25%) Brand: Be responsible for the brand and its influence.

• Develop a GAYA brand platform and its deployment internally and externally to our clients.
• Establish a chestnut of activation and key moments for speaking out in GAYA’s territories of expression.
• Deploy ( awareness campaigns online and/or offline).
• Measure the impact of campaigns and monitor to have new/creative concepts.

You will report directly to GAYA’s Head of Marketing. For all missions, you will work closely with the founders and other members of the GAYA team. Firstly, a team of freelancers or agencies will support you, secondly, a dedicated team will need to be built.

Why is this a fantastic opportunity?

• You will evolve in a company with a mission that wishes to promote French know-how; improve urban life; facilitate the transition to a mode of travel that respects the planet. Quite simply.
• You will join a marketing team that wants to share its knowledge and develop everyone’s skills.

You are our best sprinter if…

You have a minimum of 3 to 6 years of experience in marketing and/or communications.

Your managers/colleagues could undoubtedly recommend you for:

• Run large-scale influencer marketing campaigns on various social networks (Instagram & Tik Tok for example).
• Deploy smart awareness activations to create and position a brand.

We define you as being:

• Constructive with the desire to consolidate know-how.
• Creative you take initiatives to impact the business and speak as close as possible to the user.
• Demanding with your service providers to aim for excellence.

Le process :

• Video interview with Mathieu – Head of Marketing GAYA
• Practical case to be returned to our premises
• Discussion with our co-founder Amélie.
• Team fit with the marketing & cross teams.
• Reference taking.

Type of employment: Full time, permanent
Status frame

Remuneration: €40,000.00 to €60,000.00 per year

Benefits :

• Support for daily transportation
• Occasional work from home

Programming:

• From Monday to Friday
• Daytime work

Position location: Face-to-face