Marketing Specialist

Behr Paint Company is currently looking for a bright, super-talented marketer and self-directed project manager who has the ability to be both creative and analytical. As a member of the Behr Brand Marketing team, you will bring a passion for media and advertising.  You’ll need to be agile, work well under pressure and be able to propose solutions and action plans to keep projects moving forward.  The successful candidate will thrive on working in a dynamic and collaborative environment and be comfortable working cross-functionally with internal teams in the U.S., sales team members in Canada, as well as local retailer and agency partners to bring perspective and help support the growth of the Behr brand in Canada.  This is a perfect opportunity for someone looking to expand their marketing scope across multiple channels, while balancing local needs with a global brand. This position reports to the Director of Brand Marketing in Canada and will be located in Toronto/GTA, Ontario in a primarily remote role with the expectation of occasional in-person meetings.

YOU WILL:

• Effectively plan, manage and deliver marketing projects across cross-functional teams to reach objectives and execute needed deliverables on time and on budget.
• Support Marketing Director in development and execution of national advertising creative for respective categories within DIY and PRO channels, articulating Canadian creative adaptations and or/unique needs.
• Support execution of localized custom content to support tactical media plan (digital/social, influencers, media integrations, how-to content, email) from briefing through completion.
• Create and maintain the monthly social and digital content calendar and trackers associated with agency and retailer led media.
• Oversee DIY and PRO brand websites for both English and French and assist with website content updates, collaborating with Digital team, IT and translator to create landing pages, product pages and banners to support product launches, campaigns and promotions.
• Collaborate with Digital Team on maintenance of retailer product brand pages.
• Support execution of colour related campaigns including Colour of the Year, colour collaborations and blogs.

• Support Marketing Director in execution of PR campaigns, media materials, fact sheets and press hub.
• Lead PRO Collateral Program including forecasting, monitoring and creative development through fulfillment.
• Manage day-to-day marketing activities for assigned campaigns/product labels/merchandising including project approvals, Workfront reviews, and image requests.
• Assist Marketing Director with annual and quarterly analysis/reporting, ongoing competitive monitoring, and media planning.
• Maintain current asset library for Canada including pull assets from the DAM as needed.
• Assist with sales team and retailer ad hoc requests.
• Assist Marketing Director with administrative tasks as required, including scheduling meetings, product orders, new vendor set-up, SAP routing, PO and invoice processing.
• Submit marketing materials through internal legal process to ensure accordance with all Masco Marketing & Advertising Policies.
• Independently plan, organize, prioritize and coordinate projects and tasks using a detailed project schedule and work plan to meet department and project deadlines.
• Develop and maintain effective relationships with leadership, marketing and sales staff, cross-functional teams, agency vendors and retailer teams.

JOB QUALIFICATIONS:

• 1-3 years proven track record in marketing, i.e. brand management, advertising, or marketing communications.
• Bachelor’s degree, with preference in marketing, business, advertising or communications.
• Enthusiastic self-starter with demonstrated ability to take ownership of projects from brief to execution.
• Ability to multi-task as you balance multiple priorities, work effectively under pressure and meet tight deadlines.
• Exceptional written and verbal communication skills, articulate, and can engage with a variety of audiences.
• Experience working with cross-functional teams and marketing agencies.
• Experience working across social media channels including Facebook, Instagram, TikTok, Pinterest, YouTube.
• Excellent command of written English with copy accuracy and strong attention to detail.
• Natural business and industry curiosity and a willingness to listen to, explore and present new ideas.
• Proficient user of Microsoft Office Suite, including Excel, Word, Outlook, and PowerPoint.

DESIRED SKILLS:

• Strong problem-solving abilities and analytical skills.
• Strong eye for creative and storytelling.
• Experience with influencer management and/or brand partnerships is a definite asset.
• Ability to compose original correspondence, emails or memos in an accurate and professional manner.
• Strong work ethic and self-motivated; must be able to work independently.
• Functions equally well under direction and when there is ambiguity.
• Positive and enthusiastic team player and relationship builder.
• A passion for DIY, home décor and home improvement.
• Strong presentation skills.
• Some working knowledge of French is a definite asset.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Company: Behr Paint Company

Shift 1 (Canada)

Full time

Hiring Range: $23.89 – $37.60

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Our Ongoing Commitment to Diversity, Equity & Inclusion

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.