Digital Marketing Officer

Position: Digital Marketing Officer

Location: Wakefield, West Yorkshire, with the possibility of hybrid working

Hours: 30-37 per week, with flexibility

Salary: £26,000 – £28,000 per annum, depending on experience

Contract: Permanent

Benefits: 25 days’ annual leave (pro rata for part-time positions), plus bank holidays. Employee wellbeing scheme, employer’s pension scheme, with 8% employer contribution.

Closing date: 9am, Monday October 7th

Interview dates: w/c October 14th

 The Miscarriage Association is a national charity dedicated to providing support and information to anyone affected by the loss of a baby in pregnancy. We also raise awareness of the impact of loss, advocate for those affected and challenge the taboos that can make miscarriage a lonely as well as distressing experience.

We do this by offering staffed support services (telephone helpline, live chat, email and DM), a network of peer support groups, a comprehensive website and a range of highly regarded patient leaflets. We also provide training and resources for health professionals and employers, contribute to research and ensure the patient voice is heard by policy and decision-makers.

We are about to begin a new chapter in our 40-year history, with ambitious plans to ensure our trusted services and support reach even more people affected by this often-heartbreaking experience.

We are now looking for an enthusiastic and talented digital marketer to join our small and friendly team to help us on this exciting journey. Working as part of our newly expanded communications team, you will support the development and implementation of the strategic communications and marketing strategy.

You will specifically support us in developing our digital channels to drive engagement and awareness and help to build our online communities. To succeed in this role, you’ll need to have some previous experience of CRM systems and be able to work closely with our fundraising team to develop supporter journeys and devise email and social media campaigns to help drive event sign-ups, donations and fundraising income.

You will also be responsible for the day-to-day management of the charity’s website, implementing brand guidelines to ensure a consistent approach to tone and content. And you’ll maximise Google Ad and SEO opportunities, working alongside a specialist agency, or undertaking training, where needed.

Of course, you’ll also stay alert to emerging digital trends and be adept at analytics and reporting on the success of your campaigns.

To apply, download the candidate pack here.