Digital Marketing Manager

We are now hiring for a digital marketing and social media executive. Property industry experience is not essential but would be preferable. £37,000 – £40,000 depending on experience

We need someone with significant experience in direct-to-consumer marketing across paid digital media channels, especially social media advertising and search marketing. They will need to bring a creative mindset with the ability to create compelling ads across multiple audiences and channels. You’ll also have strong analytical skills with a proven ability to collect and interpret data, using insight to make proactive recommendations for optimising our activity. The role will be placed at our Paddington branch 4 days a week and 2 day working from home.

• Cultivating, growing and driving engagement with our social community via strong social content and community management.
• Executing digital marketing campaigns across paid social media, display, PPC and other relevant digital marketing platforms.
• Using Semrush – help the company run digital marketing strategies, like SEO campaigns, social media, and content marketing campaigns.
• Drive optimisation – you will be working to enhance our SEO and PPC engagement
• Own day-to-day running of the social calendar and scheduling on the Fraser & Co social channels (Instagram, TikTok, Facebook, LinkedIn with support from the marketing team where appropriate.
• Write social copy, schedule content and publish daily across platforms, adapting style and content to the audiences and role of the platform – from LinkedIn to TikTok. Work alongside the Marketing Manager to ensure the organic social activity is relevant and to a high standard.
• Be obsessed with all things social and stay abreast of latest platform developments and trending activity to identify opportunities for organic social to jump on.
• Maintain the Fraser & Co tone of voice, ensuring all posts are aligned with the brand.
• Be creative and agile in a fast-moving environment to maximise opportunities for connect trending moments to the brand.
• Executing briefs and campaigns.
• Report on social engagement and traffic analytics on a daily, weekly and monthly level to gain learnings and direct future activity.
• Stay on top of social trends, providing feedback to the wider team on new innovations.
• Self-shoot, upload and edit video content for all of our channels.
• Help build and create location guides content on TikTok and our Website and work with the team to develop new ideas.
• Initiative to go above and beyond what is asked, to demonstrate enthusiasm for your role as a digital expert in the marketing team.

What you’ll bring to the role

• Passionate about digital marketing and content creation
• Eager to learn and adapt with a test-and-learn approach to new content.
• Skilled at multitasking and adjusting to changing priorities.
• Up-to-date with the latest Social trends
• Self-starter with a positive, can-do attitude and a love for learning.
• Deep understanding of social media platforms, algorithms, and best practices.
• Deep knowledge of Google PPC and GA4
• Confident communicator, comfortable presenting and influencing teams.
• Proficient in CapCut, Photoshop, or Canva and Semrush or similar tool.
• Creative, organised, and detail-oriented.
• Team player with strong organisational skills and the ability to multi-task.
• Committed to delivering bold, effective communications.
• Minimum 4 years of experience in social media and digital marketing
• Strong copywriting, keywords and storytelling skills.
• Proficient in video editing and content creation for all platforms.
• Skilled in analysing data for reporting