Global Marketing Manager, EMEA

Harvard Business Publishing (HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you!

 

The opportunity

 

Harvard Business Publishing’s Corporate Learning division targets enterprises that recognize leadership development as a source of competitive advantage. The Corporate Learning (CL) team’s expertise is in creating rich, interactive learning experiences that develop leaders who shape their organizations’ futures by making smart decisions at critical moments.

 

 

The Global Marketing Specialist at Harvard Business Publishing Corporate Learning (HBPCL) is responsible for developing programs that generate demand from accounts that match HBPCL’s ideal customer profile. The role supports our growing EMEA and APAC regions and will play a critical role in ensuring that regional goals can be achieved.

 

What you’ll do:

• Collaborate with regional sales teams to understand key business challenges in the region.
• Identify opportunities to address those challenges using marketing activities, content and best practices.
• Develop a deep understanding of our client base in the regions; (specifically the challenges faced by those roles in HR, L&D and senior business executives) so that we can better align our approaches with their needs.
• Create and make use of integrated marketing programs that leverage both online and offline tactics including but not limited to:
  • Live, hybrid and virtual events
  • Paid social media
  • Email campaigns
  • Content marketing
  • Social media
  • Search engine marketing
• Report on campaign performance across relevant KPIs, track and maintain marketing budget across campaigns, and present insights learned from each campaign.
• Innovate on ideas for how we go-to-market and how we might leverage these in region.

 

What we’re looking for:

• 3-5 years of marketing experience
• Knowledge of and experience with traditional and digital marketing, content marketing (B2B preferred)
• Experience of working in a global organization, delivering marketing excellence
• Experience with event management – live and virtual, small and large meetings
• Experience using a CRM (preferably Salesforce) and a marketing automation platform (preferably Eloqua) and account-based marketing platform (preferably Demandbase)

 

What we offer

As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!

 

 

HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

 

£70,000 – 75,000

 

Above is the annualized pay range for this position. In addition, this position includes the opportunity to earn our annual Performance Based Variable Pay Program. Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location and internal equity.