Communications and Digital Marketing Officer

Terms of employment: Full time, permanent

Position location: Remote, in the UK. Must be available to travel to London team meet-ups once a month (at own cost)

Hours: 35 hours per week

Compensation: £25,000-£26,500

Line-manager: Executive Director

Deadline: Applications accepted on a rolling basis

Overview

Animal  Equality  is  an  international  animal  protection  organisation  working  with  society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, United States, Germany, Italy, Spain, Mexico, Brazil and India.

A critical member of the UK team, the Communications and Digital Marketing Officer leads on the delivery of a cohesive digital marketing strategy, while ensuring that all organisational content aligns with Animal Equality’s organisational brand and values.

Responsible for growing the organisation’s online audience, the Officer engages new and existing  donor,  prospect  and  fan  bases,  using  effective  and  innovative  digital  marketing strategies. Responsible for handling video production, website content creation, organic reach and SEO, as well as day-to-day community engagement on Animal Equality UK’s social media platforms, the Officer ensures that public-facing content reflects and furthers the lifesaving work that Animal Equality carries out on behalf of farmed animals.

General Responsibilities

• Develop and manage innovative marketing and digital fundraising campaigns: with the goal of acquiring, renewing and retaining donors, create and strengthen our digital marketing  channels  to  drive  understanding  of  and  engagement  with  the organisation, growing the charity’s digital presence and donor engagement.
• Oversee the charity’s website: develop and manage landing pages and donation forms; optimise Animal Equality’s website for effective communication and recruitment, including oversight of design and navigation.
• Create, manage, and optimise paid campaigns: run ads on Meta, YouTube and other relevant platforms to secure high-quality supporters at the most cost-effective rate possible. Manage our Google Ads grant, maximising the return on investment.
• Engage with online audiences: build, captivate and engage with new and existing online audiences  using  a  multi-channel  Tell  the  true  stories  of  farmed animals to new and existing audiences, in an accessible, digestible way.
• Direct video content: work with Animal Equality’s international Video Department to produce compelling videos to engage members of the public and expand Animal Equality’s reach.
• SEO: execute Animal Equality’s SEO strategy, using keywords and creative techniques to encourage novel audiences to engage with our content digitally.
• Process Gift  Aid  claims:  compile  the  necessary  records  on  donors  who  have expressed eligibility for Gift Aid and claim the payments accordingly.
• Manage the  upkeep  of  our  fundraising

databases:  support  our  Copywriting  Coordinator  to  conduct  maintain  accurate supporter records and help to improve the efficiency of our CRM processes.

• Use metrics to refine fundraising strategies: measure, evaluate, analyse, test and improve current fundraising strategies to enhance participation and revenue. Driven

by Objectives and Key Results, pay close attention to the UK editorial calendar to ensure content delivery is timely, carefully-curated, targeted and data-driven.

Individual Attributes Required

• Creative and solutions-oriented
• Attentive to details
• Data-driven
• Communicative, with strong interpersonal skills
• Curious and proactive
• Self-motivated

Position Requirements

Essential:

• A minimum of two years of related work experience in direct response fundraising and marketing, preferably at a non-profit advocacy organisation
• A commitment to Animal Equality’s vision, mission, strategy, objectives and culture
• Hands-on experience with varying social media platforms and scheduling tools such as Hootsuite, with a keen interest in digital trends and developments
• Working knowledge of Google Analytics, Wordpress, and SEO techniques such as keyword research
• Strong data analysis experience
• Basic understanding of HTML
• Able to handle confidential matters
• Adherence to a vegan diet

Preferred:

• Proven experience with digital marketing platforms including CRMs (Salesforce and Pardot preferred), email marketing tools, CMS, connectors and plug-ins
• Solid experience  with  digital  technology  and  editing  software  (e.g.  Avid  Media Composer, Lightworks, Premiere, After Effects, or Final Cut)
• Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics
• Experience using A/B testing in advocacy, fundraising and/or marketing capacity

Salary and Benefits

Salary band £25,000-£26,500, depending on experience. This is a remote working opportunity (UK-based candidates only); colleagues are expected to attend mandatory monthly meet-ups in central London.

Application Process

The interview process comprises a multiple-stage interview and Skills Test.

Applications

For informal enquiries please email us at [email protected] or call our team on  0207   993   5348.  Applications   should  be   submitted   online  at https://animalequality.org.uk/jobs/

Applications  should  comprise  a  full  curriculum  vitae,  an  accompanying  cover  letter,  and answers to the following questions:

1. Why do you want to work for Animal Equality?
2. What will you bring to Animal Equality?

Animal Equality is an equal opportunities employer; we welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity  or  expression,  or  age.  We  are  especially  keen  to  encourage  applications  from: individuals who are Black and / or of the global majority; people with disabilities; and lesbian, gay,  bisexual  and  transgender  people.  We  are  also  proud  to  be  a  Disability  Confident Employer  and  we  will  endeavour  to  accommodate  any  reasonable  adjustments  that individuals may require throughout the application process.

Animal Equality is a registered charity (England and Wales), no. 1168309.