Digital Marketing Lead

We’re Policy Expert, a home and motor insurance provider and we’re on a mission to shake up the personal insurance industry. We feel that insurers have under-served customers for too long with confusing policies, expensive renewals, and frustrating claims processes. It is time to put customers first!

Since we formed in 2011, we’ve been using breakthrough thinking and proprietary tech to provide insurance that’s clear, fair, and great value. And people like what we do. So much so that we now have well over one million customers, driven by our double-digit growth. We also take great pride in having been the UK’s No.1-rated home insurance provider for 9 years.

We have big aspirations. Our ‘North Star’ is ‘To be the most successful insurance disruptor people want to stay with for life’. As we grow, we plan on continuing to challenge the norms of an insurance industry whose reputation for customer trust is low, where switching between providers is high and insurance cover is often seen as a costly ‘grudge purchase’.

We aim to build longer and deeper relationships with our customers and to help them see insurance as being a help, not a hindrance.

Recently, we have been awarded an Outstanding 2-star accreditation and now rank within the Top 100 Best Large Companies 2023 to work for – https://www.b.co.uk/accreditation/2-star

The role and what you’ll be doing:

Join our Marketing team as a Digital Marketing Lead and take a leading role in defining digital media and marketing strategies at Policy Expert. If you’re passionate about digital media and eager to shape effective and innovative strategies, this role offers a unique opportunity to work in a fast-paced environment where your contributions will be significant.

• As our Digital Marketing Lead, you’ll play a critical role in establishing our digital media strategy and best practices.
• Develop and execute a comprehensive digital media operations strategy to boost our direct digital performance.
• Lead initiatives to enhance the ROI of our digital advertising efforts, focusing on data-driven approaches.
• Collaborate with various Policy Expert teams and external agencies to establish consistent standards for search, social media, and all programmatic channels.
• Mentor and engage internal teams and external partners on innovative practices and forward-thinking topics.
• Work closely with our trading and commercial teams to ensure we’re maximising efficiencies.
• Lead the ongoing development and integration of the ‘martech’ stack, keeping Policy Expert at the forefront of the space. With a particular focus on digital analytics.
• Stay abreast of the evolving digital landscape, identifying opportunities to enhance our digital marketing efforts while minimising risks to our brand.

So then… who are you?

• Possess a Degree in a marketing field or equivalent career experience.
• Proven experience across various digital paid media channels, from both a strategic and operational perspective.
• Expertise in digital media, including search, programmatic, social media, video, and display advertising.
• Advanced understanding of the ad-tech landscape, including Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and the Google ecosystem.
• Deep knowledge of first, second, and third-party data in media, with expertise in CRM, website analytics, and other customer data sources through platforms like Google, Facebook, SnapChat and TikTok.
• Experience working with digital verification tools such as MOAT, Integral Ad Science, and DoubleVerify.
• Excellent stakeholder management skills, with the ability to work with internal and external partners at various levels of seniority.

Bonus skills:

• Experience within Insurance/Financial Services/Regulated industries
• Familiarity with the Agile change methodology, allowing you to thrive in a fast-paced, adaptive environment.

What we stand for and what we provide

We want everyone to feel valued and rewarded for their work. We therefore offer all employees:

• Private medical cover with Vitality
• Dental Insurance
• Hybrid working
• Training and education through LinkedIn Learning and Pluralsight
• Travel season ticket loan
• Social events throughout the year
• Access to selected London O2 events and use of a Private Lounge.
• Employee Wellbeing Programme

We pride ourselves on being an equal-opportunity employer. We treat all applications equally and recruit purely based on an individual’s skills, knowledge, and experience. The quality and growing diversity of our people backs this up.