Content Creative

• Proven ability to develop and implement effective content marketing strategies
• Successful track record of managing end-to-end content projects
• Strong skills in prioritization and meeting deadlines consistently
• Experience in optimizing content budgets for maximum impact
• Proficient in utilizing various data analysis tools
• Ability to interpret and analyze data to inform content strategies
• Establishing and maintaining effective content creation processes
• Leadership experience in guiding content teams
• Flexibility in adapting editorial style to diverse content needs
• Hands-on experience using tools to evaluate and optimize content impact
• Track record of preparing comprehensive content performance reports
• Skill in crafting compelling, brand-aligned copy
• Ability to ensure content aligns seamlessly with the brand narrative
• Creative approach to content development
• Proven ability to maintain precision in all aspects of content creation
• Demonstrated initiative and success in implementing solutions independently
• Consistent focus on achieving content marketing objectives
• Demonstrate empathy and understanding in content creation for diverse audiences
• Education/Qualifications
• Essential –
• Degree in marketing, journalism, or other relevant field
• Min 3 years of work experience

Desirable

• Reports to: Senior Content Creative
• Create and distill sparkling, multi-format and on-message content (blogs, case studies, infographics, report, etc) for a range of channels, with a focus on our buyer audiences
• Content creation and content marketing
• Demonstrate ability to respond to internal briefs, ensuring you understand the project aims, can prioritise the work appropriately and deliver content to a high standard and to deadline
• Working with internal experts (eg design, clinical), use your creativity to create compelling and effective audience-focused and SEO compliant content that set us apart from our competitors
• Demonstrate ability to create a range of content, from blogs, articles and case studies to infographics, podcasts, videos and reports, ensuring that each piece carries clear brand messaging
• Where possible, ensure content created is aligned across teams and channels and/or repurposed from existing library
• Where appropriate, work with the design team to create visuals appropriate to each audience and in line with our brand
• Ensure output is accurate, high quality, clinically safe and in line with our brand
• Support with collaborative participation projects, working with people with lived experience to create content which will help and support others
• Work with colleagues to repurpose content for different audiences via different channels, including socials and our website
• Research and planning
• Stay on top of industry trends and research, proactively suggesting ideas for new content
• Monitor competitor activity ensuring our content is distinct and communicates our brand personality effectively
• Forge relationships with internal experts you can call on for support with projects
• Editorial management
• Plan and maintain content calendar aligned to reactive and proactive campaigns
• Bring in and work with content freelancers when appropriate
• Measurement and reporting
• Measure and monitor relevant web pages, landing pages and social media traffic data to ensure we are driving up awareness and engagement, taking appropriate actions to improve metrics
• Deliver against agreed metrics covering relevant aspects of your role and results achieved