Digital Engagement Officer, Government Art Collection

The Government Art Collection is seeking a Digital Engagement Officer with experience of working with social media platforms, ideally in a museum or visual arts context, and an appetite for developing rich digital content.

You will be able to source and tailor content to specific digital platforms. You will be creative, with good attention to detail, a passion for innovative video content and a good understanding of internet culture.

Sitting within the Collection Information Team, this is a new role that is managed by the Digital Engagement Manager. This is an exciting time to join the Government Art Collection, as we approach our 125th Anniversary in December 2024. This role will play a key part in the development of dynamic and engaging content for the campaign, amongst the day to day delivery of the Collection’s Digital Strategy.

See the Candidate Information Pack attached at the bottom of the webpage for further information.

Social media:

1. Produce and co-ordinate day-to-day social media posts (including on Instagram, X/Twitter, Facebook, LinkedIn and new platforms), maintaining the Collection’s tone of voice and engaging our audiences
2. Respond to audience enquiries on the Collection’s social media channels as appropriate and highlight sensitive topics to the Digital Engagement Manager
3. Support on reporting and analysis of the GAC’s performance across social media
4. Advise on new social media channels and trends

Marketing and engagement:

1. Support on digital campaigns to promote engagement with the Government Art Collection’s activities and collection to a range of audiences in collaboration with colleagues

Digital content production:

1. Ensure the Government Art Collection’s website is kept up-to-date, with content that provides access to the Collection and engages our audiences
2. Contribute to the creation of impactful and original digital content including short-form videos and website articles
3. Ensure adherence to Government Art Collection’s style guide and brand guidelines, and maintain the Collection’s tone of voice
4. Advise on new digital developments

Other responsibilities:

1. Support in processing artist/artist estate rights, including contacting artists, estate holders and copyright holders to ensure image permissions are up to date
2. Represent the Collection at external meetings and events as required

The ideal candidate would have the following key skills and experience:

Essential requirements:

• Experience of working on a variety of social media platforms, ideally in a museum or arts context
• Digital skills in image and audio-visual editing (eg. Adobe Photoshop, Premiere or similar)
• Experience in writing, editing and optimising engaging text for online audiences
• Personable and excellent team player, able to work both autonomously and collaboratively
• A willingness to work out of hours and flexibly when campaigns are running

Desirable skills:

• Working knowledge of digital management dashboards (Hootsuite, Buffer, SproutSocial etc.)
• An understanding of meme and internet cultures
• Working knowledge of Wordpress or equivalent
• Knowledge of UK copyright law in relation to how it concerns UK museums
• Experience working with collection management databases
• A full understanding of EDI (Equity, Diversity and Inclusion) issues and a commitment to inclusivity and sustainability

We’ll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Making Effective Decisions
• Changing and Improving
• Delivering at Pace

Alongside your salary of £29,135, Department for Culture, Media and Sport contributes £7,866 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

DCMS values its staff and offers a wide range of benefits to everyone who works here. We’re committed to developing talent, and supporting colleagues to have great careers in our department. To support with that, some of the benefits we offer include:

• Flexible working arrangements and hybrid working – DCMS staff work on a flexible basis with time spent in offices, and time spent working from home
• 26.5 days annual leave on entry, increasing to 31.5 days after 5 years’ service
• A Civil Service pension with an average employer contribution of 27%
• Access to the Edenred employee benefits system which offers discounts to popular retailers and access to various useful resources such as financial and savings advice
• 3 days of paid volunteering leave
• Up to 9 months maternity leave on full pay + generous paternity and adoption leave
• Staff reward and recognition bonuses that operate throughout the year
• Occupational sick pay
• Access to the Employee Assistance Programme which offers staff 24/7 confidential support and resources such as counselling, debt guidance and management advice
• Active and engaged staff networks to join including the LGBT+, Ethnic Diversity, Mental Health and Wellbeing and Gender Equality Networks
• Exceptional learning and development opportunities that you can explore alongside your day to day work
• Season ticket loan, cycle to work scheme and much more!

Terms and conditions at SCS grades will vary. Those applying for SCS roles should refer to the candidate information pack for more information on terms and conditions.