Digital Marketing Officer

Reporting to the Director of Marketing, the Digital Marketing Officer will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. They will play a crucial role in enhancing brand awareness and connecting our patrons and participants to our annual offerings.

Responsibilities include but are not limited to:

• Developing and implementing digital marketing strategies to attract traffic to the company website and the Centre’s performing and visual arts events and activities.

• Developing, managing, and optimizing the Centre’s digital advertising campaigns across various platforms, including Google, Meta, YouTube, and LinkedIn.

• Creating and managing engaging content for emails, e-newsletters, social media platforms and our website, including copywriting, imagery, and video.

• Monitoring and analyzing the performance of digital marketing campaigns using Google Analytics and other tools to provide regular reports and insights to the team.

• Collaborating with the marketing team and others to develop integrated marketing campaigns that align with business goals and objectives.

• Participating in Centre and community events to create and disseminate content.

• Assisting with maintaining the Centre’s website, including updating content, optimizing for SEO, and ensuring a positive user experience.

• Staying up to date with the latest research, trends, and best practices in digital marketing and making recommendations to optimize campaign performance.

• Assist with other marketing activities and projects as needed.

In addition to being an extremely organized, detail-oriented individual who enjoys all things digital marketing, applicants should possess the following qualifications:

• Bachelor’s degree in marketing, Communications, or related degree and experience.

• Proven experience and examples in digital marketing, including social media marketing, email marketing, website platforms, SEO, and SEM.

• Proven mastery of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.

• Beginner to intermediate graphic design skills for content generation, such as Canva to Adobe Create Suite

• Excellent written and verbal communication skills.

• Strong analytical skills and attention to detail.

• Ability to work independently and as part of a team in a fast-paced environment.

• Creative thinker with a passion for digital marketing and a desire to stay ahead of the curve.

• Occasional evening and weekend work in alignment with the Centre’s and community activities.

Job Types: Full-time, Permanent

Pay: $50,000.00-$55,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Vision care
• Wellness program

Flexible Language Requirement:

• French not required

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• Marketing or Communications: 2 years (required)

Work Location: In person