Social Media Strategist

We are Egyptian Packaging & Plastic Systems (Makka), the largest supplier in Egypt for secondary packaging solutions and one of the leading companies in the MENA region serving industrial sectors since 1994. For over 30 years, we have been providing comprehensive packaging solutions, including machinery and materials. We are now seeking to expand our professional team by recruiting talented and experienced Logistics & Supply Chain “Import and Export” specialists.Overview

Of the Role: The Social Media Strategist will serve as the backbone of our digital presence in the world of social media. By using in-depth analytics and creative strategies, they will connect with audiences, boost brand awareness, and drive the success of our marketing campaigns.

 

JOB PURPOSE: To amplify the company’s brand and products on various social media platforms by developing a robust strategy, creating engaging content, and optimizing user engagement.

 

Responsibilities:

1. Formulate, execute, and oversee our comprehensive social media strategy.
2. Identify and prioritize key social media performance indicators.
3. Direct and curate high-quality social media content.
4. Evaluate the efficacy of each social media initiative.
5. Remain informed on emerging social media trends, best practices, and technologies.
6. Engage in cross-functional collaboration with Sales, Product Development, and other departments.
7. Track SEO metrics and user interactions, recommending content enhancements.
8. Establish and nurture relationships with industry experts and influencers through social media channels to fortify our professional network.